Case Studies

Through research-led strategy and design, Beginnings Credit Union built a brand and branch experience designed to resonate with Gen Z while remaining relevant across generations.

When Empeople Credit Union looked at their growing Maine footprint, leadership saw an opportunity to redefine their market presence. Reimagining the branch for a low- to no-transaction future, spaces became relationship-driven environments through a mix of new prototypes, renovations, and targeted refreshes.

Wanting to fill gaps in their retail network, GreenState Credit Union sought deeper insight into where their network was underdelivering and how strategic expansion could better serve members

Driven by their goal of making a difference in people’s lives, the rebranded Mirastar Federal Credit Union represents a bright new day for the organization and their members to all rise together.

Rockland Trust Bank sought to make their in-branch marketing more relevant with customized digital signage playlists for every audience across their network of 120+ retail banking sites

The construction of this two-story VeraBank branch stands as a bold community beacon that complements the bank’s original flagship location

A branch in a bank’s retail network undergoes a refresh to update its outdated branding and layout, standardizing its look and feel with the rest of the network

After the merger of three New England credit unions, three strong legacies would need to be united to form a singular force in regional banking and capitalize on combined scale to compete in crowded banking markets

Increasing their influence in East Texas, CUTX wanted to do more than build a new branch – they wanted to make a meaningful impact on the community

Operating primarily as a digital-first brand, Civic had an ambitious goal of opening 11 branches across North Carolina within a year, all while establishing a distinctive experience and ensuring uninterrupted service for members

A dynamic digital signage content campaign creates an eye-catching experience outside of Valley Bank’s Fifth Avenue flagship branch

When two credit unions merged, the organization needed a singular, cohesive brand to positively position the credit union for growth without losing their strong ties to the members and communities they serve

Following a successful merger, Truist needed to take the next substantial step to unify their brand – a massive transformation of more than 2,500 retail branch locations to reflect a cohesive and consistent look and feel

Building on an existing and well-loved brand, Chicago-based Byline Bank needed a streamlined design system to unify and simplify their marketing messaging across the organization

Pursuing greater growth in Texas, Origin Bank sought to expand their influence in Dallas by adding an upgraded branch with a premium presence

Harvard Federal Credit Union was seeking a refreshed, modernized brand identity to accompany their new name that would embrace and inspire all eligible members

When business-oriented Third Coast Bank wanted to expand beyond their core markets, they sought market data to support and substantiate their branch network strategies for expansion

After successfully rebranding Everwise Credit Union several months prior, Adrenaline completed a branch network conversion of Everwise’s nearly 60 branch locations

Seeking to supplement growth by expanding their community branch presence, BCU needed to identify and validate optimal branch locations inside key markets

Flagstar Bank’s substantial network of 469 bank branches across 17 states is transformed in a single weekend

With a substantial expansion of their corporate headquarters, UW Credit Union sought an evolved brand experience and customized spaces for their corporate office building in Madison

A Louisiana-based community bank renamed and rebranded to overcome barriers to growth and better reflect the bank’s regional soul

When relationship-oriented Third Coast Bank was expanding into San Antonio, they had big plans for their retail and corporate presence in this new market

A new name and brand identity emphasize Everwise Credit Union’s mission to empower everyone they serve and deliver financial well-being for all

To capitalize on changing consumer priorities and trends in transactions, Virginia Credit Union needed to update and modernize branches across their network and establish a new North Star

AMOCO Federal Credit Union wanted to usher in change with a new prototype branch in Clear Lake, TX that would serve as a platform for future growth

Tower Federal Credit Union reinvigorated a 70-year-old brand name with a new story and experience, connecting core members with the community to spur growth

Guaranty Bank & Trust is a local bank with roots in the deep South. As leadership passed from one generation to the next, the Mississippi-based bank needed to preserve its local flavor as it embraced a new vision of growth.

Deeply rooted in the Central Valley of California, Valley Strong Credit Union spearheaded a rebrand to reflect their rich relationships with a modern blend of members and reaffirm their connections to community

A best practices case study showcasing how PlainsCapital Bank built an ownable and distinctive prototype branch

Serving customers with a signature style and “East Texas roots,” VeraBank doubles down in its home market and proudly enters a new one with a soaring, standout design

How a new mobile branch for Comerica Bank evolves a next generation retail experience and serves as a brand billboard for opportunity-rich markets

A best practices case study highlighting a branch expansion right in the heart of the dynamic entertainment capital of East Texas

Growth-oriented Park National Bank restructures their brand architecture and unifies their brand through a holistic strategy that touches all parts of the organization

A custodian of community trust for more than 80 years, Greater Philadelphia’s Citadel Credit Union strengthened and refreshed its brand to meet the moment

Local banking hero Bank of Colorado hits a home run with a new flagship prototype branch at McGregor Square in the heart of historic Denver

A new best-in-class design-build project embodies the evolution of experience at a mission-critical Comerica Bank branch in Detroit, Michigan

Passionate about growth potential in Washington, D.C., a property opportunity in Georgetown provided the perfect place for United Bank to put down additional roots

How homegrown Arkansas financial brand Centennial Bank communicates their community roots through a downtown flagship branch

Expanding brand awareness with a marketing campaign to spotlight relationship banking by bringing to life the bank’s impact on people’s lives, showing real relationships between customers and employees

A new branch prototype location in the heart of Miami’s business district would help redefine how First Horizon Bank delivers their business in Miami