Putting a Signature on a Statement Branch

Centennial Bank Riverdale Case Study

Centennial Bank is a customer-first community bank focused on exceptional service and strong customer relationships.

Headquartered in Arkansas, the bank also operates in Alabama, Florida and New York, serving customers with 165 local branches. As Centennial was building a new flagship branch in downtown Riverdale, Arkansas, they tapped Adrenaline for our deep expertise in retail brand experiences to make the most of this significant hometown location. Using customized signage, intuitive wayfinding and branded environmental graphics, the branch spotlights the bank’s Arkansas ancestry and community focus.

Centennial Bank Riverdale Case Study
Centennial Bank Riverdale Case Study

Bringing the Brand to Life

Following an onsite experience planning session, the Adrenaline team gathered all the specifications to begin creating a prototype design – including solutions for environmental graphics and signature signage. With a floorplan completed by a local firm, our team was brought in soon after to work in strong partnership with the architect to develop the points of experience that would put a stamp on this statement branch. By being fully engaged upfront, we were able to cohesively weave together Centennial branded elements into the space design to make for an elevated experience.

Centennial Bank Riverdale Case Study
Centennial Bank Riverdale Case Study
Centennial Bank Riverdale Case Study

Smart Wayfinding

With a first floor focused on retail and a robust commercial lending practice on the second floor, consumers and commercial clients from across the area would routinely visit this dynamic downtown location – labeled the Centennial Commerce Center – so the branded interior really needed to shine. But the branch also needed to address functional concerns. Using smart directional signage, freestanding on-brand kiosks and wayfinding solutions, these elements help customers navigate the space and successfully guide them through, especially commercial lending clients traveling up to the second floor of this very large lobby. 

Centennial Bank Riverdale Case Study
Centennial Bank Riverdale Case Study

Community First

From the elevated large-scale graphic panels and the welcome wall highlighting the Arkansas River – the local landmark that is the town’s namesake – there is no doubt that the bank brand is Arkansas born and bred. Centennial is big on being a community bank, and they wanted the space to communicate just that. Demonstrating their local love, a community wall uses replaceable snap frames to highlight hometown charities and philanthropic activities and a logo wall backdrop for photographs to show the bank’s involvement. The community room further reaffirms Centennial’s strong commitment to being an ultimate community bank. 

Centennial Bank Riverdale Case Study
Centennial Bank Riverdale Case Study
Centennial Bank Riverdale Case Study

Broadcasting the Brand

From on glass vinyl treatments to color palette and graphics, the branded elements deployed consistently reinforce and unify the Centennial brand in areas across the branch. Dimensional lettering and subtle hints of their logo add a level of polish that’s consistently communicated through the branch. Using a powerful visual storytelling system, individual branded elements all come together into one seamless experience showing a lot of pride in the Centennial brand and the community they’re proud to serve.

Centennial Bank Riverdale Case Study
Centennial Bank Riverdale Case Study
Centennial Bank Riverdale Case Study

Elevating Experience

With a strong storytelling system in place, Centennial’s prototype components can be rolled up into standard application for future use, as needed. With a design that unifies brand elements and spotlights the bank’s commitment to community, the Riverdale branch represents community banking best practices. Further, the approach embodies emotional elements that brings the Centennial brand into the hearts and minds of its customers and clients. Whether growing through acquisition or organic growth, having a branch that’s a beacon in a local market connects customers and communities together. 

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