Adrenaline’s 2022 Financial Industry Pulse is now available! Download it here.
A company’s brand helps it break through the noise to stand out in the market and connect with the people who matter most. We identify and elevate all your best attributes to help you tell your story, stay relevant and grow your business.
Adrenaline works with financial companies on their highest-stakes branding initiatives and serves as agency of record for clients seeking to make a mark. Our capabilities span: brand strategy, naming, visual and verbal identity design, employee experience and culture programming, internal and external brand launch, and planning and execution of integrated digital and traditional advertising campaigns.
Our intelligence-led strategic process is both art and science. Anchored by research and a deep discovery effort, we lead change by transforming data into powerful creative insights that competitively position and distinguish consumer brands. From foundational elements like values, mission, vision and purpose; to brand positioning and architecture; to creative strategies that guide brand expression, we help you define what your business stands for, who it serves and how it can best connect with the hearts and minds of your audiences.
Brand drives value, and brand name and identity are the cornerstone of unlocking growth potential through storytelling. Whether it’s a result of M&A or to support organic growth, we work with clients to design a name and brand identity that’s meaningful and rooted in your core truth to serve as a powerful, ownable visual and verbal platform to tell your story.
Change is challenging, but it’s key to unlocking brand and business potential. We’ve led hundreds of organizations through a proven, thoughtfully cadenced brand launch process that galvanizes employees, customers, markets and communities to create champions for your new or refreshed brand.
A powerful brand needs the right marketing. We help brands break through the competition by putting people at the center of our approach—their needs, desires, demands, their journeys. We create campaigns that demonstrate your brand’s relevance to their lives, seamlessly linking marketing strategy and planning to storytelling and creative execution–across digital, physical and experiential channels–tracking performance and optimizing messages along the way.
How one Northern Plains financial services leader renamed and rebranded to expand their reach, capturing a regionally relevant spirit
A growth-oriented community bank restructures their brand architecture and unifies their brand through a holistic strategy that touches all parts of the organization
A best practices credit union rebrand case study showing how the financial institution leveraged their influence and identity to appeal to a new generation of CU members
Resilience in the financial services sector following some recent high-profile bank failures
How a holistic employer brand strategy makes for better companies
Our team’s review of 2023’s brand advertising in the spotlight during the big game
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