Adrenaline’s Believe in Banking Podcast Earns Gold w3 Award for Digital Excellence

Honor spotlights podcast’s five-year legacy of inspiring industry conversations that champion banking purpose and progress

Wednesday, October 22, 2025 – The crown jewel of Adrenaline’s Believe in Banking platform has been honored with a Gold w3 Award in the Business & Consulting category. Since 2020, the Believe in Banking Podcast has become a trusted outlet for insight and inspiration in the banking industry, empowering financial institutions to develop strategies that drive growth, deliver experiences, and deepen their community connections. Cohosted by Adrenaline’s President and CEO Gina Bleedorn and Chief Experience Officer Juliet D’Ambrosio, the podcast explores emerging trends, industry transformation, and engaging experiences that define banking today.

“It’s such an honor to be recognized by the w3 Awards for the Believe in Banking podcast,” says Gina Bleedorn. “Since we launched the podcast, we’ve made it our mission to spotlight what banking truly means in the lives of people and places they call home. From our team, our guests, and our audience, it’s clear we all share a commitment to making financial services more human and more meaningful.” This recognition adds to the growing momentum for Believe in Banking, consistently ranked among the top podcasts in both business and banking.

Presented annually by the Academy of Interactive and Visual Arts (AIVA), the w3 Awards celebrate standout digital work from agencies, brands, and creators around the world. The Gold distinction represents the highest level of achievement across categories like websites, podcasts, video, social content, and marketing. Judged by industry experts and leaders, the awards honor “everyone from global giants to independent creators who set trends, break boundaries, and shape the digital landscape.”

“Talking with banking and credit union leaders on the podcast, we’ve gotten to really dig into the challenges they face and opportunities they can embrace,” says Juliet D’Ambrosio. “We see how dedicated they are to advancing their communities and how they help shape a better financial future for everyone. This award is a validation of why we started and continue to be inspired by the podcast – because we really do believe in banking.” With five years of thought leadership, Believe in Banking continues to amplify the ideas and inspiration leading change in financial services – celebrating progress, purpose, and the people leading the way.

Representing 500+ industry innovators from acclaimed brands, institutions, and agencies, the w3 awards has been recognizing top talent since 2005. For a full list of this year’s winners, see the gallery on the awards website.

To learn more about Believe in Banking, Adrenaline’s insights-led resource, created to inform, educate, and inspire leaders in financial services, or to speak with one of Adrenaline’s brand experience experts, contact us today.


Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. We create brands people love and engage audiences with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction of physical spaces that drive business advantage and make the brand experience real.

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