President & CEO delivering keynote on generational targeting through branch design & CXO serving as chairperson on day one of conference
Tuesday, May 12, 2026 – This summer’s biggest conference in branch banking is set to take place again in Boston, MA, from June 15-17, 2026. Bringing together influential industry leaders in retail banking, Future Branches will spotlight how banks and credit unions can come together to meet consumers’ consistent need for financial advice and maximize the branch channel’s unique ability to create human connections.
Keynote: Targeting Across Generations Through Branch Design
On June 15 at 2:15 pm ET, Adrenaline’s President & CEO Gina Bleedorn will share her guidance for how banks and credit unions can appeal to customers of all generations – meeting their unique financial needs at every stage of life. Financial institutions need to generate mass deposits while simultaneously appealing to wealth and affluent clients demanding elevated service, established Gen X and Boomer households looking for convenience and clarity, and Gen Z consumers seeking speed and expertise. This keynote session will explore how today’s branches can no longer get away with designing with a one-size-fits-all approach. Instead, physical bank spaces must be able to flex across the spectrum to support meaningful engagement.
This session will include:
- Current data on how emerging expectations are reshaping branch environments
- Design principles that resonate across generations and where differentiation matters most
- Strategies for serving Gen Z, mass market, small business, and wealth clients within the same footprint and across the network
- When to use flexible formats in your branch network versus inside a single location
- Real-world examples of institutions designing intentionally for demographic diversity
Chairing Day One of Future Branches
Adrenaline’s Chief Experience Officer, Juliet D’Ambrosio, will be the chairperson for day one of Future Branches, kicking off the conference with opening remarks at 1:10 pm ET on June 15. Juliet will also moderate the afternoon’s three panels and one fireside chat, covering essential retail banking topics such as branch and digital optimization, how to deliver a unified experience, technology solutions for success, and much more.
Future Branches is a three-day conference where bank and credit union leaders come together to shape what’s next in retail banking. With interactive sessions, insightful conversations, and networking opportunities, the gathering helps banking leaders “explore how to modernize branch and digital strategies, drive profitable growth, and meet rising customer expectations.”
Adrenaline’s brand to branch experts will be on site at the event. Visit the Adrenaline booth to discover how to create customized branch experiences that make the most of the retail channel.
Register today for Future Branches Boston. To attend the conference at a 20% off reduced rate, contact your Adrenaline account manager for an exclusive discount code. If you don’t have a relationship with Adrenaline, reach out to get the conversation going!
Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. Our multi-disciplinary team works with leadership to advise on purpose, position, culture, and retail growth strategies. We create brands people love and engage audiences from employees to customers with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction and implementation of physical spaces that drive business advantage and make the brand experience real.
