Brand & Marketing

Adrenaline partners with banks and credit unions on their high-stakes branding and marketing initiatives and serves as agency of record for consistent and cohesive brand-to-branch rollouts.

Leverage the strength of your financial brand to differentiate across all channels, inside and outside the branch, to stand out in a competitive market and connect with the people who matter most.

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Brand Strategy & Design

A competitive and integrated brand is essential to setting a solid foundation for growth. Adrenaline works with financial institutions to evaluate their brand strength, mitigate risk, gain organizational alignment, and remove barriers that limit brands from driving successful organic and M&A-led growth.

Brand strategy services include:

  • Brand strategy & positioning
  • Brand architecture
  • Market & customer research
  • Personas & journey maps
  • Rebranding
  • Naming
  • Brand identity, verbal & visual
  • Brand guidelines
  • Brand launch

Marketing

Break through the noise with bank marketing strategies and campaigns that demonstrate your relevance. Adrenaline’s team of bank and credit union marketing experts seamlessly link marketing strategy and planning to brand storytelling and creative execution, helping you to optimize messaging, track performance, and drive measurable results.

Bank marketing services include:

  • Marketing strategy
  • Research & insights
  • Integrated marketing campaigns
  • Customer/member communications

Branch Marketing

Create human-centric branch experiences that deliver real impact. Adrenaline combines strategy, design, marketing, and experiential capabilities to unlock the unique marketing power of your bank branches to acquire and deepen customer relationships.

Branch marketing services include:

  • Branch marketing strategy
  • Branch marketing campaigns
  • Exterior & interior campaigns
  • Visual merchandising
  • Digital content
  • Digital signage playlist strategy
  • In-store signage

Culture

Create champions for your financial brand. We’ve guided hundreds of banks and credit unions through a proven process to design a winning culture and activate brands. Our thoughtfully cadenced brand launch and culture training process galvanizes recruits, employees, customers, members, markets, and communities.

Brand culture services include:

  • Culture design
  • Culture training
  • Employer branding & Employer Value Proposition (EVP)
  • Employee engagement & Values Activation programs

Brand & Marketing Insights