Adrenaline’s CXO interviewed for spotlight series about women in high-level leadership positions
Tuesday, January 7, 2020 – In a series of features highlighting trailblazing women in Authority Magazine and Thrive Global, Adrenaline’s CXO Gina Bleedorn is interviewed for her approach to leadership and her insights into the demands facing women in the C-Suite. Her position as Chief Experience Officer of Adrenaline has given her a leading role in shaping the company into the powerhouse it is today. As an originator of the experience design field, Adrenaline has established brand in physical environments like no other branding agency or design firm alone. Fusing retail design, implementation, branding, and analytics, the company is recognized as the leading expert in crafting multi-sensory consumer experiences.
Spending her career growing her agency along with the field of experience design, Gina is an expert at juggling competing deadlines and demands, yet her approach to time-management is more organic than methodical. She says, “So many things in life and in business life are not controllable. I’ve found that even as much as I try, often times I have to let my time unfold organically to truly determine what is most important and where my biggest area of need is right now. I think if you try to have too tight of a reign on managing your time in advance, you might lose sight of the opportunities that are unfolding in front of you in real time.”
Describing her people-powered leadership style, Gina says, “For me, the way I lead a large team is to encourage people to be happy in work and in life. I find when people have peace in life, they do better work. The other thing I think is very important to keep in mind is modeling the kind of behavior you want to see on your team. If you want people to leave their egos at the door, you have to do the same. If you want people to support others at work and celebrate successes, you have to do the same thing. It sounds simple, but with the everyday pressures and deadlines at work, it’s not always easy to keep that top-of-mind.”
Discover more of Gina’s illuminating insights on leadership and see her “5 Things I Wish Someone Told Me Before I Started” highlight in the “Women of the C-Suite” series in the December 19 edition of Authority Magazine and the January 7 edition of Thrive Global. Authority Magazine shares empowering interviews and actionable insights of people who are authorities and leaders in their respective industries. Thrive Global is a multimedia venture launched by Arianna Huffington with a mission to help individuals, companies and communities improve their well-being and performance and unlock their greatest potential.
To learn more about experience design and creating multi-sensory consumer experiences, contact our experts at info@adrenalinex.com.
Adrenaline is an experience design agency that creates and implements end-to-end branded experiences through creative and environmental design. We enhance our clients’ customer experiences across digital and physical channels, from their branding and advertising to design and technology in their spaces. After transforming an organization’s brand, Adrenaline extends it across all touchpoints — from employees to the market to in-store environments. And, we focus on serving industries that sell human experiences including financial, healthcare, sports and entertainment.
