Largest Global Gathering of Credit Unions at World Credit Union Conference

Friday, September 8, 2023 – Bringing together more than 3,000 credit union leaders from 60 countries, the World Credit Union Conference in Vancouver, Canada spotlighted good learnings and global goodwill. With a dynamic kickoff, credit unions showed they were there to represent the world’s best – through their institutions and their countries. “The opening ceremonies felt like the Olympics,” says Lisa Lama, Group Account Director for Adrenaline Toronto. “People arrived in traditional wear and waved their country’s flags. It was really inspirational.”  

Co-hosted by World Council of Credit Unions and the Canadian Credit Union Association, the conference focused on opportunities for growth and impact, despite wide-reaching challenges like global conflict, inflation and regulation. “These challenges test our resolve, but they also offer us an opportunity to meet those challenges and show our commitment to a shared purpose of putting people over profit, according to WOCCU President/CEO Elissa McCarter LaBorde in her annual State of the Movement address. “That is the credit union way.” 

From the presentations and keynotes to gatherings on the trade show floor and conference events, attendees had ample opportunities for engagement and development. Adrenaline’s Chief Experience Officer Gina Bleedorn presented “Credit Union Brands that Drive Growth in a Changing World” focusing on smart strategies for growing global credit union brands. On-site consultations with Adrenaline’s experts allowed our team to go one-on-one and really get to know attendees and their goals. Lisa says, “Even with all the different languages spoken, you could tell everyone all shared a dedication to their members and finding the best ways to support them.”   

The World Credit Union Conference is a four-day worldwide gathering focused on development, education and networking to support and empower leaders of the 86,000 credit unions operating in 118 countries worldwide. 

To learn more about effective brand and marketing strategies customized for your bank or credit union, or to speak with one of Adrenaline’s brand experience experts, contact us today. 

Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. We create brands people love and engage audiences with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction of physical spaces that drive business advantage and make the brand experience real. 

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