World Credit Union Conference Announces Speakers and Sessions

Adrenaline’s CXO Gina Bleedorn to present “Credit Union Brands that Drive Growth in a Changing World” and company’s financial experts available for on-site consultations

Wednesday, June 14, 2023 – Leaders from credit unions and cooperative financial institutions from across the globe will converge in Vancouver from July 23-26, 2023 for the World Credit Union Conference. The global gathering provides credit union professionals with opportunities for collaboration and connection and a chance to acquire new tools they can use to advance the mission of the credit union movement in their home countries. With insightful educational sessions, the four-day conference is designed for attendees to learn best practices from their global peers and excel in the credit union industry.

Following her presentation at the Canadian Credit Union Association IMPACT Conference in 2021, Gina Bleedorn is excited to take to the global stage with her presentation “Credit Union Brands that Drive Growth in a Changing World.”Taking place on Wednesday, July 26, the breakout session explores the expanding influence of credit unions operating in 118 countries worldwide and provides strategies institutions can use to attract and expand their member base. Showing institutions leveraging brand strategy as a powerful foundation, this session explores essential considerations for growth-focused credit union brands and a decision-making framework essential for financial marketers to succeed.

Drawing on real-world case studies and best practices in financial services, Gina will discuss how to create brand differentiation that gives credit unions a competitive advantage.

Credit union executives will learn:

  • How to identify and amplify the strengths of their brand’s DNA, and evolve the core elements of their brand to support growth goals
  • How to create brand alignment and an employee culture that delivers the member experience necessary to fuel growth
  • The importance of brand naming and positioning and how to minimize member attrition with the right brand strategy
  • How to use brand as a primary lever to foster advocacy and spark chemistry between your brand and your key constituencies

The World Credit Union Conference is a four-day worldwide conference hosted by the World Council of Credit Unions and co-hosted by the Canadian Credit Union Association and the L’Association Canadienne des Coopératives Financières. The conference features development, education and networking to empower leaders of the 86,000 credit unions operating in 118 countries worldwide.

Register today to attend the World Credit Union Conference in Vancouver. Want to learn about customized approaches for your credit union brand? Be sure to visit with our experts who will be on site at the Adrenaline booth in the Exhibitor Hall.

To learn more about effective brand and marketing strategies for your bank or credit union, or to speak with one of Adrenaline’s brand experience experts, contact us today.

Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. We create brands people love and engage audiences with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction of physical spaces that drive business advantage and make the brand experience real.

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