“Bank like a Big Wig” featured in CUNA News
If you were watching the Super Bowl in the Boston area, you likely did a double take. Large, powdered wigs have taken over the airwaves, upending everything we thought we knew about financial services advertising. Now, with its Super Bowl spot airing in prime time in the Boston area, everyone, it seems, wants to “Bank like a Big Wig.”
Working with Adrenaline, Workers Credit Union turned heads with this campaign running across the Boston area since last fall – found everywhere from radio and television airwaves to bus wraps and billboards. Centered around the upfront tagline “Bank like a Big Wig,” the campaign demonstrates that anyone can become a big wig.
Not only has the campaign resulted in record-breaking lift and consumer brand affinity, big wigs across the credit union industry have also taken notice of this decidedly non-traditional take on banking. On Friday, February 2, the industry-leading credit union trade publication, CUNA News, featured the Big Wigs campaign just in time for the Super Bowl.