Adrenaline’s clients, Eastern Bank and Origin Bank, featured among best practices in retail branch strategy
Wednesday, January 30, 2019 – As global bank branches reach one million locations, RBR London has released its highly-anticipated research on the state of branch banking around the world. Branch Banking IV: Case Studies of Successful Strategy explores the range of approaches taken by different types of banks, highlighting examples of best practice in branch strategy. As part of its branch banking executive report series, this research takes a deep dive into the strategy behind physical and digital channel coordination, especially relevant among those financial institutions undergoing branch optimization and transformation.
Eastern Bank’s new branch concepts were featured as a case study on how to right-size a branch network to meet the shifting needs of a dynamic market. The 2016 initiative was focused on optimizing branch size for each location, bringing down operating costs but not at the cost of customer experience or operational efficiency. The branch network was comprised of full-service, micro, cashless, and self-service formats. For Eastern Bank, Adrenaline designed four iterations of an ideal branch experience and then executed a strategy to realize those designs within the bank’s existing network.