Adrenaline’s Presentation on Network Transformation Was the Most Highly Attended Session at Future Branches Connect

“Branch Network Transformation: How to Turn Your Biggest Expense into Your Biggest Opportunity” presented by Gina Bleedorn, CXO, with Sean Keathley, President & CEO, joining for Live Audience Q&A

Tuesday, December 15, 2020 – An invite-only session spotlighting the thought leadership from Adrenaline’s CXO Gina Bleedorn was the most popular session at the Future Branches Virtual Event + Connect, running from December 9-11. In this dynamic session, Gina addressed the most pressing challenge in banking today – the need to boldly transform U.S. bank branch ecosystem – made especially critical now because of the challenges of delivery in the COVID era. Gina was joined immediately afterward by Adrenaline’s president and CEO Sean Keathley for a dynamic live Q&A session, and the queries from audience members continued coming in throughout the rest of the day.

In the presentation tailored exclusively for high-level bank decision-makers, Gina said, “Rapidly evolving consumer demands require you to adapt delivery approach in every channel, especially post-COVID. That means prioritizing key opportunities.” To do that, banks and credit unions must find a way to take cost out to reinvest to grow. Gina said, “Part of that reinvestment will be through expanded drive-up services and remote ITMs that bridge physical and digital delivery.” These insights are especially relevant now as McKinsey reports that aggressive network optimization delivers four times greater productivity than more gradual change.

Future Branches brings together the financial industry’s leading thinkers and innovators in a series of educational fireside chats, panels and keynotes on the evolving role of the branch. The conference is two days of action-packed conversations and connections with the top minds in banking. Future Branches Virtual Event + Connect in December was comprised of open-to-all educational programming, followed by a two-day invite-only event with content customized for the industry’s senior-most leaders from prominent banks and credit unions across the country.

Stay tuned in 2021 for continuing thought leadership on investment in branch transformation and powerful ROI on Adrenaline’s Insights channel. For the latest data and insights on branch banking in our COVID era, visit Believe in Banking. To speak with one of Adrenaline’s brand-to-branch experts about developing an optimization plan for your network, especially important in the COVID era, contact us at

Adrenaline is an experience design agency that creates and implements end-to-end branded experiences through creative and environmental design. We enhance our clients’ customer experiences across digital and physical channels, from their branding and advertising to design and technology in their spaces. After transforming an organization’s brand, Adrenaline extends it across all touchpoints — from employees to the market to in-store environments. And, we focus on serving industries that sell human experiences including financial, healthcare, sports and entertainment.

Latest News

Latest Insights