Adrenaline’s Juliet D’Ambrosio Featured Speaker at Marketing Association of Credit Unions (MAC) Virtual Conference

Company’s Senior Director of Strategy, presents “Customer-Centricity: The Power of Positioning People at the Center of your Credit Union”

Thursday, February 18, 2021– In their upcoming virtual conference mini MAC, the Marketing Association of Credit Unions has turned their annual one-day on-site workshop for credit union marketers into a robust two-day virtual event. Featuring leading credit union experts from the brand to the branch, the conference is created for practitioners of all levels to exchange ideas and share best practices in credit union marketing. Focused on achieving next-level results especially in our changing new normal, the conference free for MAC member credit unions and open for associates and non-members for a fee.

On Friday, February 26, 2021, Adrenaline’s Juliet D’Ambrosio is presenting on the leading topic of customer-centricity, especially critical for CUs to understand as they work to deepen relationships with their members. Juliet says, “We’ve watched people’s brand loyalties and behaviors shift, especially during COVID. That means all financial institutions have to find ways to drive more engagement. We think one of the best ways to do that is through customer-centricity, which shows your core values and commitment to your members.”


A critical way of boosting business, 61% of FIs say customer-centricity is essential for their growth. Yet only 17% are prepared to put it into practice. In this dynamic session, attendees will learn about these people-first principles and ways to implement them inside their CU. The session will highlight the latest data, insights and best practice examples of customer-centricity, including how to: nurture a people-led culture; invest in employee experience with the right tools and training; and better understand your audiences and design meaningful member journeys.

To register for this powerful session virtual conference, use the mini MAC 2021 registration link. For the latest data and insights for credit unions and banks, visit Believe in Banking. To speak with one of Adrenaline’s credit union and marketing experts about strategies for the brand and branch, contact us at

Adrenaline is an experience design agency that creates and implements end-to-end branded experiences through creative and environmental design. We enhance our clients’ customer experiences across digital and physical channels, from their branding and advertising to design and technology in their spaces. After transforming an organization’s brand, Adrenaline extends it across all touchpoints — from employees to the market to in-store environments. And, we focus on serving industries that sell human experiences including financial, healthcare, sports and entertainment.

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