The power of having the right people asking the right questions at the right time
In companies all around the globe, people are at conference room tables and in think tanks collectively searching for that elusive essence that will give them an edge over their competition. What if we told you that it was actually a question that held the key to their success? Well, not necessarily one question, but a series of strategic ones, anyway. Forward-thinking companies today understand that fostering inquisitiveness and creating the space to ask “why” are as core to their success as a commanding product. Developing a strategic mindset relies on asking those questions — and it’s at the heart of successful brand building.
To be sure, our new Senior Director of Strategy, Juliet D’Ambrosio, is asking a series of smart questions to help find that essence rare or what she calls the “precious gem of truth” that anchors every brand. Joining Adrenaline in June, Juliet brings experience with some of the world’s most significant brands — Coca-Cola, WeWork, Samsung and the International Olympic Committee among them — working within the C-suite to define purpose and with creative teams to develop solutions that drive success.
Describing her position with Adrenaline, she says, “Having a role like mine means that we’re just able to lift up and out of the kind of granular day-to-day activities of creating a campaign, creating an identity, creating an experience. It allows me to look at the overall path the brand is on, where it should be headed and identify the places it can go to continue to create distinction.”