Gina Bleedorn, CXO, and Sean Keathley, President & CEO, present “Leveraging Location for Growth: How to Expand into New Markets and Thrive” with a live Q&A session to follow
Friday, June 4, 2021 – To be competitive in the post-COVID era, financial institutions must grow to survive – often by seeking new opportunities in new markets. With one in ten consumers planning on switching primary financial relationships in 2021, being in the right place and getting noticed has never been more critical for banks and credit unions. Now, a new Financial Brand virtual webinar takes on the topic of leveraging local influence to take advantage of growth opportunities.
In “Leveraging Location for Growth: How to Expand into New Markets and Thrive,” Adrenaline’s Gina Bleedorn and Sean Keathley reveal how the latest type of data can be leveraged in branching and marketing to propel new market growth. “Opportunities to acquire new customers and deepen relationships are all around and available for financial institutions, but they often aren’t able to see the full picture without real-time, relevant data to drive decisions for marketing and branch growth,” according to Sean Keathley.
Gina Bleedorn believes data is the differentiator for financial institutions. She says, “Making analytics accessible and actionable is critical for branching – to determine which markets, neighborhoods and potential sites have the most opportunity and what branch formats to put where.” But once there, how do financial brands acquire ideal potential customers? Here again, data makes its mark. Gina says, “Combining powerful location data and market intelligence into a smart physical channel strategy is critical to successful expansion efforts.”