Generating top honors for B2B Communication and Campaign, report elevates the business case for building a distinctive and differentiated brand
Tuesday, May 20, 2025 – Honoring marketing, communications, and creativity across multiple platforms, the Academy of Interactive and Visual Arts (AIVA) recently named the winners of their annual awards competition. The 2025 Communicator Awards has recognized Adrenaline’s business communications in two categories for the ROI of Rebranding Report. Honored for excellence in General Business-To-Business and distinction for Campaign Business-to-Business, the ROI of Rebranding reflects Adrenaline’s standout leadership in strategic storytelling.
Distributed to banking leaders, the ROI of Rebranding fills a critical gap in the industry, offering decision-makers a data-driven roadmap to evaluate when, why, and how to rebrand – in tandem with tangible business benefits of brand transformation. Backed by quantitative and qualitative research, the report demonstrates how rebranding drives real financial returns for banks and credit unions. Findings showed that Adrenaline-rebranded institutions realized compound annual growth rates (CAGR) outpacing the industry average by more than six percentage points.
“As a partner said to me at a recent banking industry event, when it comes to marketing your brand and thought leadership, there is no one better than Adrenaline,” according to President and CEO Gina Bleedorn. “What an impressive validation of our incredible impact in the industry.” Juliet D’Ambrosio, Adrenaline’s Chief Experience Officer, says, “We should be so proud of this work and this accomplishment. This was rigorously-researched and highly valuable content that was designed and written in a clear and compelling way.”
More than a static white paper typical of many banking industry publications, the ROI of Rebranding is a multidimensional resource designed to inform and empower banking leaders. The report’s development involved competitive market analyses, extensive interviews with subject matter experts and clients, and survey data from banks and credit unions that had rebranded over the last five years. The result is a publication that delivers value through its combination of rigorous research, compelling storytelling, and a visually dynamic design.
The Communicator Awards is one of the leading awards programs honoring creative excellence in marketing, public relations, and communications. With categories spanning everything from brand storytelling to multiplatform campaigns, the awards showcase the best in effective, innovative communication. Judged by the Academy of Interactive & Visual Arts (AIVA), the awards recognize standout strategies and tactics that span digital, video, audio, and print media.
