Thursday, March 14, 2024 – Throughout the spring and summer, banking leaders will convene at the country’s the most influential banking conferences and events, where they’ll get the chance to see Adrenaline’s experts presenting on the financial industry’s most compelling and consequential topics. Covering everything from next generation branch banking experiences that engage to rebranding and repositioning bank brands for growth, these presentations and workshops will deliver real value for banking decision makers and arm attendees with industry-leading insights and best practices to help them create a powerful roadmap for change.
Here is a rundown of where we’ll be and what we’ll cover.
Bank Spaces – May 5-7, in Palm Springs, CA
Gina Bleedorn will deliver the keynote session, Retail Next: Evolving the Branch Experience with Data and Design, on Monday, May 6, at 8:00 a.m. PT.
Key learnings will include:
- Reimagining the branch channel with renewed purpose
- Evolving brand experiences with data-driven insights and design
- Understanding customers, communities, and generational retail drivers
- Making format decisions using branch archetypes
- Creating a branch experience that propels business value
Juliet D’Ambrosio will lead the workshop Brand Strategy Masterclass: Repositioning Banking Brands for Strategic Growth on Monday, May 20, from 1:00 to 4:00 p.m. PT.
Key learnings will include:
- Delivering a unique brand experience to leverage competitive advantage
- Understanding how to reposition your brand for greater relevance and growth
- Mapping the gaps between banking brands and consumers
- Launching rebrands across all audiences and constituencies
- Gaining stakeholder and employee advocacy through change
Gina Bleedorn will present the breakout session The Brand Advantage: Harness Your Most Valuable Asset to Drive Differentiation on Tuesday, May 21, at 2:00 p.m. PT.
Key learnings will include:
- Exploring the business advantage of brand
- Building a powerful brand to differentiate from the sea of sameness
- Identifying and amplifying the strengths of your brand’s DNA
- Engaging three key audiences that matter most to your growth
- Creating an airtight business case for brand change
Many of Adrenaline’s brand to branch experts will be onsite at the event. Visit us in Booth P631 and learn how we can help rev up your relevance and stand out in a sea of sameness.
Adrenaline’s Ben Hopper and Centier Bank’s Deborah Lumpkin will present Leading Change: Getting Buy-in for Retail Transformation on Tuesday, June 4.
Key learnings will include:
- Challenging the traditional role of the branch
- Driving behavioral change in the retail channel
- Creating a shared vision for the branch
- Building consensus among key stakeholders
- Fostering faster decision making and change adoption
Come meet our retail transformation experts at the Adrenaline table.
Gina Bleedorn will present the keynote session Retail Rising: Future-Proofing the Branch Experience by Design on Tuesday, June 24.
Key learnings will include:
- Redesigning the branch experience for a future-proofed purpose
- Developing right-sized and right-formatted footprints
- Creating a strategic retail branch plan and 5-year roadmap
- Integrating smarter technology in the branch environment
- Future-proofing branch design across a network with a kit-of-parts
Drop by Adrenaline’s booth and meet one-on-one with our branch transformation experts.
To learn more about building powerful brand and marketing and network transformation strategies for your bank or credit union, or to speak with one of Adrenaline’s brand experience experts, contact us today.
Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. We create brands people love and engage audiences with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction of physical spaces that drive business advantage and make the brand experience real.
