Sarah Cenedella

Sarah leads the marketing team at Adrenaline, amplifying the company’s impact though industry-leading content strategy, thought leadership and digital marketing programs.

With extensive expertise in financial services and enterprise solutions, she has deep proficiency in creating meaningful journey-based experiences that drive interest, deepen relationships and deliver brand value. Sarah has spent her career leading marketing initatives, creating events, publications, communities, and content programs for high-profile brands such as IBM, SAP, Accenture, Deloitte and Emerson Global, and most recently, Citizens. Marrying the strategies of retail banking and bank marketing, Sarah led the banking digital signage and merchandising programs at Citizens. She also led the bank’s content marketing team, overseeing the strategy across product lines, community, sponsorship and DE&I. Sarah lives in Massachusetts with her partner, their two daughters and adopted pup Piper. In her spare time, you can find Sarah in her bountiful veggie garden, sipping on her Dunkin’ iced coffee and listening to music.

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