Adrenaline Announces CEO Transition

Brand experience company that leads change in financial services releases new organizational roles in top leadership

Monday, February 5, 2024 – The preeminent end-to-end brand experience company in financial services has announced that industry veteran and inspirational leader Sean Keathley will move to the role of Founder and Chairman Emeritus for the $100 million company, as he prioritizes his health and well-being facing the challenges of ALS.

Sean will continue to provide invaluable strategic leadership as a company advisor, informing long-term company strategy. Following her promotion in September, company co-founder Gina Bleedorn will take the reins as Adrenaline’s new Chief Executive Officer, along with her current role as President.

“When we announced the top leadership restructure several months ago, we were activating a plan that creates a clear line of CEO succession to ensure continuity for the company’s successful future,” according to Sean. As Gina took on the role of President, she grew her influence across all of the company’s operations, perfectly preparing her for the role of CEO. Sean says, “There is simply no one better equipped, and no one I trust more to lead Adrenaline forward.”

Sean is equally confident in the company’s Executive Leadership Team. “We have such strong, seasoned and agile team of leaders,” he says. “Frank Beardsworth continues to lead our complex client delivery at record levels; Kevin Johnson is one of the most gifted CFOs I’ve ever met and is advancing efficient operations companywide. Juliet D’Ambrosio shapes industry-leading strategy and design of brand experiences for our clients and builds a Lead Change culture from within.”   

In a companywide communication, he emphasized that no additional roles are changing at the company. “As I begin my next chapter, I must express how immensely proud of Adrenaline,” Sean says. “We are a people-driven business, and it’s been my greatest professional privilege and joy to lead such passionate people who exemplify optimism and empathy – and who are some of the smartest, most talented, most resilient, and hardest-working people I know.” As Founder and Chairman Emeritus, Sean will work with Gina and the Executive Team as their advisor, guiding long-term company strategy. “While people will be ‘seeing’ less of me, I’ll be right here supporting Adrenaline, while focusing on my health and family.”

Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. We create brands people love and engage audiences with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction of physical spaces that drive business advantage and make the brand experience real.

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