In “Top 5 Mistakes Financial Marketers Make with Advertising Agencies,” Senior Strategist Juliet D’Ambrosio discusses how financial institutions can develop strong client-agency partnerships
Thursday, June 24, 2021 – The recent article Financial Brand article on financial marketing covers agency-institution partnerships for best brand outcomes. In it, Adrenaline’s Senior Director of Strategy Juliet D’Ambrosio talks about effective collaboration and respecting the influence and impact agencies can bring to the table. She says, “Investing in the relationships you build with your marketing agency, valuing them as more than just a vendor, and trusting them as a true strategic partner in achieving your brand and business goals will always result in great work that performs.”
For the article, The Financial Brand interviewed seven agencies and creative houses to investigate how banks and credit unions can better “jumpstart a [successful] marketing campaign.” The article outlines the five main missteps FIs make in their marketing efforts, and importantly, how to solve them.
The five main mistakes include:
1) Treating Agencies Like Any Old Vendor
2) Isolating the Marketing Department
3) Not Coming to the Table with Ideas
4) Getting in the Way of Creativity
5) Imposing Unrealistic Budgets
On solving for the creative aspects of the partnership, Juliet believes that the best marketing hinges on a no small amount of audaciousness. She says, “Great marketing requires bold thinking and bold moves.” Looking outside banking into other consumer verticals is also critical in pushing financial services past what another agency leader called “bankerly blue and a sea of sameness.” On choosing clients who are ready for change, Juliet says, [W]e always do our best work with clients who genuinely want to transform their approaches and help push their brands and the industry forward.”
For more information on creating an award-winning brand, marketing and advertising and campaigns, contact us at info@adrenalinex.com. Also, be sure to stay tuned to Believe in Banking as it highlights industry inspiration and successful campaigns. For more information on preventing marketing mistakes, see the full article Top 5 Mistakes Financial Marketers Make with Advertising Agencies. The Financial Brand is a digital publication covering marketing and strategy in the financial services industry. A resource for banking executives, the outlet focuses on issues vital to retail banks and credit unions.
Adrenaline is an experience design agency that creates and implements end-to-end branded experiences through creative and environmental design. We enhance our clients’ customer experiences across digital and physical channels, from their branding and advertising to design and technology in their spaces. After transforming an organization’s brand, Adrenaline extends it across all touchpoints — from employees to the market to in-store environments. And, we focus on serving industries that sell human experiences including financial, healthcare, sports and entertainment.
