A Smarter Approach to Branch Growth

In this episode of the Believe in Banking podcast, Gina Bleedorn and Juliet D’Ambrosio discuss why branches continue to matter as centers for growth, relationship-building, and brand presence. Armed with industry insights from the new Adrenaline and Curinos report “How De Novo Expansion Is Reshaping Retail Banking,” the conversation explores the branching boom and the impact on banks and credit unions of all sizes. Gina and Juliet share actionable advice for banking leaders as they invest in new locations, move into new markets, and rethink the role of the branch in driving growth. From de novo expansion to evolving branch archetypes, the conversation covers data and decision-making and why the banks that win won’t necessarily be those with the biggest networks, but those with the clearest branch strategy.