Adrenaline’s CEO and CXO are spotlighted speakers delivering “The Differentiation Dividend: How Strategic Naming Drives Growth” and “Gen Z & The Future of Finance”
Tuesday, March 24, 2026 – Bringing together the banking industry’s leading voices in marketing, branding, and experience, the Financial Brand Forum returns to Las Vegas, NV from April 13 – 15, 2026. With leaders from the nation’s top financial institutions, the Financial Brand Forum is built to help organizations address their most pressing challenges and make the most of emerging opportunities. As financial institutions navigate rising competition, shifting consumer expectations, and ongoing consolidation, this year’s event focuses on practical strategies for financial institutions to drive brand differentiation and sustainable growth.
Adrenaline is proud to contribute to this year’s agenda with two standout sessions from Chief Experience Officer Juliet D’Ambrosio and President and CEO Gina Bleedorn.
Workshop: Gen Z & the Future of Finance
Kicking off the event on Monday April 13, at 1:00 p.m. PT, Juliet will lead the pre-conference workshop, “Gen Z & the Future of Finance,” where she will explore how financial institutions can better serve a generation that expects both digital convenience and human connection. With Gen Z on track to make up 74% workforce by 2030, this session offers actionable strategies for resonating across channels and building lasting loyalty. This interactive session will show how to deliver the personalized and seamless banking experiences Gen Z demands, while also meeting these digital natives where they are.
This workshop will provide:
- Strategies from inside and outside the banking industry proven to build loyalty with next-gen consumers
- Key findings and insights from research on Gen Z’s banking and brand preferences
- Real-world case studies for successfully repositioning banking brands for future growth
- Scorecards to calculate brand strength with Gen Z and benchmark performance against competitors
- How community financial institutions can make the most of their advantage when engaging Gen Z
Breakout Session: The Differentiation Dividend: How Strategic Naming Drives Growth
On Wednesday, April 15, at 11:15 a.m. PT, Gina will take the stage with her session, “The Differentiation Dividend: How Strategic Naming Drives Growth,” offering a fresh perspective on one of the most overlooked drivers of performance in banking. In a category saturated with familiar naming conventions, many institutions rely on safe, generic monikers and taglines that blend in rather than stand out. While these names may feel comfortable, they often create friction in the markets they serve. When consumers struggle to distinguish one institution from another, acquisition costs rise, marketing efficiency declines, and brand equity is harder to build.
This session will teach banking executives:
- The hidden dangers of “playing it safe” and how weak naming directly drives up acquisition costs
- Proven renaming frameworks that align brand strategy, build internal consensus, and minimize risk
- When renaming is no longer optional and becomes a mission-critical imperative for growth and survival
- Strategies to navigate the cultural challenges and regulatory hurdles in rebranding initiatives
- How to quantify the ROI of a name change with KPIs and trackable business impact
Together, both sessions explore how banks and credit unions can connect more meaningfully with emerging audiences while sharpening their brand positioning in an increasingly crowded marketplace. Designed with best practices and actionable takeaways, the workshop and breakout session support more confident decision-making at the leadership level and foster greater growth at a crucial time for the banking industry. The insights Gina and Juliet will share highlight the intersection of brand and branch, leading to better banking experiences for all.
Adrenaline’s brand-to-branch experts will be onsite at the event. Visit us in booths B411 and P352 to learn how we can help your institution stand out in a sea of sameness and connect with audiences that will drive future growth.
To learn more about winning Gen Z and bank branding and naming for success, or to speak with one of Adrenaline’s brand experience experts, contact us today.
Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. We create brands people love and engage audiences with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction of physical spaces that drive business advantage and make the brand experience real.
