When VeraBank wanted to expand their presence in the high-growth market of College Station, Texas, they were seeking more than just an additional branch – they envisioned a bold community beacon to complement their original flagship location. This branch would represent a new North Star for the bank, one that would stay true to VeraBank’s long-standing mission to serve Texas communities with trusted, personal banking. The bank’s first College Station branch was celebrated for its modern architectural aesthetic, complete with a tower element and waterfall design elements. For their second branch, the bank challenged Adrenaline to deliver an equally distinctive design, standing out in the surrounding area while reinforcing VeraBank’s strong brand identity and deep Texas-grown roots.
The Solution:
Partnering closely with VeraBank, Adrenaline designed and constructed a two-story branch on a small site, balancing operational needs with architectural impact. The new branch introduces bold features, including a glass stairwell that’s framed by the bank’s trademark teal on the steel braces, which echo the bank’s diamond-shaped logo, along with LED lighting to maximize nighttime visibility. The prominent entrance tower creates another signature landmark, while a second-floor balcony faces Texas A&M’s iconic Kyle Field. Ultimately, the branch is both a functional space and a visible symbol of VeraBank’s commitment to community in the College Station market.
College Station continues to be an important market for us. Opening a second branch here allows us to further support the vibrant businesses and growing families who trust VeraBank to help them reach their financial goals.”
– Joel Jackson, Sr. EVP and Chief Lending Officer, VeraBank
The Story:
Set on a new site within a growing development, the project required strategic decision-making about placement, proportion, and presence for the new branch.
Adrenaline provided VeraBank with recommendations on building orientation, drive-thru lane location, and ideal footprint – all intended to maximize visibility from multiple cross streets.
The two-story design is a creative solution to the lot’s limited size, allowing the bank to accommodate its full scope of services and backend office operations. This marks VeraBank’s first two-story ground-up branch, building momentum within their network with an elevated architectural profile.
At the same time, the building’s scale complements the development’s other multi-story structures, ensuring the branch fits seamlessly within the surrounding environment.
Architectural elements reinforce VeraBank’s brand through distinctive details that create vibrancy and movement throughout the space, while exterior signage strengthens visibility in the community.
Inside, custom millwork, furniture, graphics, digital signage, oversized diamond pendant lights, and other branding elements come together to construct a cohesive, modern branch.
Before the branch even opened, excitement was already building. Bank staff were eager to move into the new location, and inquiries from the public reflected strong anticipation for VeraBank’s expanded presence in College Station.
As we open this new branch, we are reaffirming our deep commitment to the communities we serve.”
– Brad Tidwell, CEO, VeraBank
The second College Station location for VeraBank demonstrates the value of a relationship that spans nearly a decade with Adrenaline delivering everything from rebrands and marketing campaigns to branch design and construction for the East Texas banking brand.
The second branch in College Station marks the third ground-up collaboration between Adrenaline and VeraBank, reinforcing the trust the bank has in the brand experience company’s expertise and laying the foundation for future projects, including a new renovation in Round Rock and additional updates across the network.
This branch isn’t just a new building – it’s resource designed to support the people, families, and businesses shaping College Station’s future.
