Rick Barrick

Rick helps lead digital signage and retail communications programs at Adrenaline for some of the most significant banking brands in North America.

A seasoned retail media industry veteran specializing in brick-and-mortar communication strategy, Rick has had the privilege of working with a wide variety of retailers including Abercrombie & Fitch, Macy’s, Victoria’s Secret, Orlando Magic, Capital One, BMO Harris, and Nike. His focus is on helping clients achieve elevated levels of success with their retail communications through bespoke-yet-scalable brand experiences. Rick and his wife live in the Atlanta area where they raised their sons; he sits on the Board of Directors for Atlanta Cancer Care Foundation, and is an advisor to the College of Communications at his alma mater, the University of Kentucky. In his downtime, Rick enjoys practicing and gigging in his rock band.

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