Keaton develops insight-driven brand strategies that help financial institutions strengthen their position and drive sustainable growth
As senior director of strategy, Keaton brings more than 15 years of experience building stronger brands that drive business growth. She specializes in developing data-backed brand strategies that translate complex business challenges into clear, actionable plans across physical and digital channels. By combining qualitative and quantitative insights with a deep understanding of consumer behavior, Keaton helps financial institutions uncover growth opportunities, sharpen their market position, and create cohesive brand experiences. Throughout her career, Keaton has worked with brands ranging from innovative startups to Fortune 500 companies, including global luxury brands like Louis Vuitton, Prada, and Dior. Known for her ability to build consensus among C-suite leaders, Keaton combines strategic thinking with hands-on execution to guide executive teams through critical decisions and develop sustainable strategies that support long-term growth. Outside of work, Keaton enjoys skiing, running, and exploring the trails of her home state of Colorado.