“We’re human – and that’s ultimately what keeps us coming back. That’s why human presence in retail matters so much.”
One of the biggest challenges in all consumer sectors is building brands to grow business. How can companies raise their relevance and drive more growth in an era of rapid change and evolving expectations? That’s a challenge Gina Bleedorn, President & CEO of Adrenaline, takes on with enthusiasm.
As one of the leading voices in brand experience and retail transformation, Gina addresses critical considerations with a unique blend of strategic insight and hands-on experience. In her dynamic presentations, Gina combines her vast expertise in human-centered design with practical, actionable solutions, and shows how to create authentic, engaging brands that drive measurable results – helping audiences reimagine how brand, culture, and experience all work together to power success.
Gina Bleedorn is one of the most influential and inspiring voices shaping the future of brand experience, retail transformation, and growth strategy for organizations. With more than two decades at the forefront of evolving industries, Gina’s strategic brilliance and business acumen make her a natural leader in the retail and financial services sectors. Gina speaks the same way that she leads – with passion and purpose, helping build brands that connect deeply and deliver consistently – driving measurable results for organizations in banking and beyond.
Gina is the President & CEO of Adrenaline, an Atlanta-based premier brand experience company serving financial institutions across North America. Rising in the ranks to the C-suite, her work has helped hundreds of organizations embrace change and redefine how their brands show up in physical and digital spaces – guiding them through holistic transformation that’s rooted in relevance, resonance, and realness. Under her leadership, Adrenaline has become a trusted partner in modernizing financial institutions and helping brands become a beacon by blending innovation and humanity in equal measure.
A sought-after keynote speaker and industry advisor, Gina regularly appears at top financial conferences – like the Financial Brand Forum, BankSpaces, and Future Branches – where she translates emerging trends into actionable insights. Her speaking style is both direct and dynamic – with perspectives that are grounded in data, enriched by real-world case studies, and centered on human connection. In her widely acclaimed presentation “Brand Means Business,” Gina demonstrates how brand is not just a tool for marketing – it’s a strategic imperative for sustainable growth.