Adrenaline Helps Workers Credit Union Give Members the Royal Treatment with Hair-Raising New Ad Campaign
This week in Boston, a hair-brained scheme comes to life across the area. Everywhere you turn, you’re likely to see large powdered wigs signifying big-wigged status. This brainchild – a partnership between Adrenaline and Workers Credit Union in Boston – is a fresh and funny take on banking. Demonstrating their level of service and attention, Workers Credit Union can turn anyone into a big wig.
With branches across suburban Boston, Workers Credit Union wanted a distinctive campaign focused on service, while also overcoming any confusion associated with its name. Traditionally, many credit unions were born from financial collectives of employees within a particular industry. However, in Workers Credit Union’s case, their name no longer reflected who they were. Today, anyone can be a member.
Born from the straightforward tagline “Bank like a Big Wig,” the campaign hilariously transforms its members from ordinary blue and white-collar workers into literal big wigs. The absurdity of massive, Victorian-era, powdered white wigs serves as the unique and effective visual device to instantly help the campaign stand out from the standard starchy art and copy typically found in financial advertising.