Juliet D’Ambrosio Named Finalist in Credit Union Times Luminary Awards for Second Consecutive Year

Adrenaline’s Chief Experience Officer recognized among industry’s top leaders shaping the future of credit union brands

Tuesday, October 14, 2025 – Adrenaline’s Chief Experience Officer Juliet D’Ambrosio has been named a finalist in the credit union industry’s most prestigious competition for the second year in a row. Recognized by the Credit Union Times for Executive Leadership – Service Provider, Juliet is one of only three leaders nationwide honored in this category for advancing the credit union movement. Through innovation, impact, and inspiration, she continues to drive progress for institutions across brand purpose, engaging culture, and member experience – helping credit unions lead with clarity and connection in an increasingly competitive landscape.

“This award celebrates three important leaders serving the credit union world,” according to the CU Times coverage. “Their invaluable contributions, leadership skills, expertise, and support of credit unions have elevated them to new levels of professional success – all while keeping credit unions at the center of their focus.” A nationally recognized strategist and thought leader, Juliet has led some of the industry’s most high-profile rebrands, including Harvard Federal Credit Union, Beginnings Credit Union, EastRise Credit Union, Mirastar Federal Credit Union, and BrightBridge Credit Union – each aligning powerful purpose with bold, differentiated brand platforms.

“Being named a Credit Union Luminaries finalist for the second year in a row is truly an honor,” according to Juliet. “This recognition reflects the partnerships we’ve built with credit unions across the country. I’m proud of the work Adrenaline has done to help these community beacons lead with authenticity, elevate their brands, and deepen their impact in the regions they serve.” Across rebrands, Juliet has helped executive teams at credit unions uncover their institutional purpose and translate it into member-centered brand platforms that drive differentiation and growth and elevate the role of brand in financial services.

Now in its fourth year, the Credit Union Times Luminaries Awards celebrates leaders and organizations driving meaningful change across the credit union industry. Winners will be announced at a live ceremony on November 20, 2025, in New York City.

To learn more about successful strategies for brand experience, or to speak with one of Adrenaline’s brand experience experts, contact us today.

Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. We create brands people love and engage audiences with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction of physical spaces that drive business advantage and make the brand experience real.