President and CEO delivering “Branching Reimagined: Merging Data and Design for Strategic Transformation”
Monday, May 12, 2025 – From major players like Chase, Bank of America, and PNC to fast-growing regional banks, financial institutions continue to double down on physical branches as a critical component of growth. Evolving customer expectations and demand for consultative experiences are reshaping the in-person banking channel, so today’s branch investments must be smarter, more strategic, and deeply connected to building banking relationships that last. “As branch building booms, forward-thinking financial institutions are taking stock of their retail networks,” says Gina Bleedorn, President and CEO of Adrenaline, ahead of her summer session at Future Branches Boston. “There is a real need in the industry for smart strategies targeted at growth.”
After a strong showing in Austin last fall, the must-attend conference on branch banking is heading back to Boston from June 23-24, 2025. This summer edition of Future Branches will feature actionable insights, innovative formats, and success stories from across the industry. With financial institutions looking to optimize their networks and deliver meaningful customer experiences, Gina’s session about strategically using data and design for transformation is essential for banking leaders. The session will explore how financial institutions can make data-driven format decisions using branch archetypes, align branch investments with expected returns, and effectively plan, design, and deploy change at scale.
On Monday, June 23 at 8:50 a.m., Gina will present the session “Branching Reimagined: Merging Data and Design for Strategic Transformation.” Important insights include how institutions can develop their design and delivery strategy and prioritize branch quality over quantity across the network. Ultimately, Gina’s session will make a case that growth intensifies the need for transformative change.
In the session, attendees will learn how to:
- Merge data with innovative design to create branch format archetypes
- Optimize and maximize the value of in-person delivery
- Make informed branch decisions for M&A and organic growth
- Leverage the branch for effective cross-sell and acquisition
- Create a retail distribution strategy and multi-year transformation roadmap
Future Branches is a two-day conference that brings the best thinking in retail banking. With best practices, insightful conversations, and networking opportunities, the gathering helps banks position their branches as the “go-to destination for customers to open new accounts and discover new products.”
Adrenaline’s brand to branch experts will be on site at the event. Visit Booth 210 to discover how to create customized branch experiences that make the most of the retail channel.
Register today for Future Branches Boston. To attend the conference at a 20% off reduced rate, contact your Adrenaline account manager for an exclusive discount code. If you don’t have a relationship with Adrenaline, get in touch to get the conversation going.
Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. We create brands people love and engage audiences with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction of physical spaces that drive business advantage and make the brand experience real.
