Adrenaline’s President and CEO delivering “Branching Reimagined: Merging Data and Design for Strategic Transformation” keynote
Thursday, October 9, 2025 – As banks and credit unions redefine the role of their retail networks in a digital-first era, the banking industry is seeing renewed investment in physical spaces as powerful platforms for connection and growth. Recent data shows the U.S. banking landscape contracting to roughly 95,000 total branches, even as leaders like Chase, Bank of America, and PNC continue the strategic expansion of their networks, signaling that branches remain essential to customer engagement and trust. This renewed focus reflects how the branch remains at the center of institutional performance and brand purpose.
Amid this evolution, one factor has become increasingly clear: the institutions that win are those using data and design together to transform their delivery channels – strategically and at scale. As financial institutions take steps to assess and optimize the purpose and performance of their retail networks, Adrenaline is once again leading the industry conversation at Future Branches Austin, taking place November 18-20, 2025. At the conference, Gina Bleedorn, President and CEO of Adrenaline, will deliver a keynote address on Tuesday, November 18 at 8:50 a.m., taking the stage to explore the convergence of data, design, and delivery.
Drawing on Adrenaline’s extensive experience shaping branch networks for financial institutions nationwide, she will outline how data-driven insights inform smarter format decisions, balance efficiency and experience, and create measurable return on investment for banks and credit unions. Her presentation will walk through how leading organizations are moving beyond traditional open-close-relocate approaches to embrace a more agile, purpose-driven network strategy that optimizes footprint, maximizes performance, and fuels growth potential.
Gina’s session will also highlight how analytics can reveal patterns of customer behavior and operational opportunity, guiding the design of right-sized, right-formatted branches. She’ll share practical frameworks for aligning data, brand, and experience across markets, helping attendees envision a retail model that is both scalable and resilient for the future of banking.
Attendees will learn how to:
- Combine data with innovative design to create branch format archetypes
- Optimize and maximize the value of in-person delivery
- Make informed branch change decisions when facing M&A
- Leverage the branch for cross-sell and acquisition
- Create a retail distribution strategy and multi-year transformation roadmap
In addition to Gina’s keynote presentation, Ben Hopper, Adrenaline’s Managing Director of Retail Strategy, will serve as Chairperson for Day 2 of the event. Attendees can also connect with the Adrenaline team throughout the conference at Booth #202. Meet with our brand to branch experts to discuss how to create customized branch experiences that make the most of the retail channel.
Register today for Future Branches Austin. To attend the conference at a 25% off reduced rate, contact your Adrenaline account manager for an exclusive discount code. If you don’t have a relationship with Adrenaline, get in touch to get the conversation going.
