Adrenaline’s Gina Bleedorn Presenting Keynote at Future Branches Boston

Company’s President & CEO shares powerful insights on how to recalibrate the entire delivery channel in “Retail Rising: Future-Proofing the Branch Experience by Design”

Tuesday, May 14, 2024 –  On the heels of the big news that the 10-year trend in branch closures had ended, this summer’s biggest branch banking conference is set to take place again in Boston, MA, from June 24-25, 2024. Bringing together influential industry leaders in retail banking, Future Branches will spotlight how banks and credit unions can meet consumers’ consistent need for financial advice and maximize the branch channel’s unique ability to create human connections. The conference convenes senior retail banking executives looking for innovative ideas and success strategies for future-proofing their branch experiences.

In Retail Rising: Future-Proofing the Branch Experience by Design on June 24, Adrenaline President & CEO Gina Bleedorn will discuss how financial institutions move beyond the open/close/relocate strategy of the past, toward a more resilient, human-centered design and delivery across a recalibrated network of branches. “We’re human and that’s ultimately what keeps us coming back to why human presence in banking matters,” she says in the recent article on notable branch expansions. “[Banks] are engaging in branch optimization decisions, so they can use the savings to fund new market entry, market penetration and growth.”

The keynote will demystify the process of data-driven decision making and designing branches at scale. Gina says, “This session is for you if you want to avoid spending big capital budget and remove uncertainty around change.” Covering branch banking’s hot topics, the session will address: redesigning the branch experience for a future-proofed purpose; right-sizing and right-formatting footprints; and optimizing a hub-and-spoke approach to maximize impact and minimize spend.

Attendees will learn how to:

  • Use data to create branch format archetypes
  • Optimize and maximize the value of in-person delivery
  • Create a strategic retail branch plan and 5-year roadmap
  • Integrate and leverage smarter technology in the branch environment
  • Future-proof branch design across a network of formats with a kit-of-parts approach

Adrenaline’s brand to branch experts will be onsite at the event. Visit Booth 103 and learn how to create a customized branch experience for your organization’s future-proofed purpose.

Register today for Future Branches Boston. To attend the conference at a 25% off reduced rate, contact your Adrenaline account manager for an exclusive discount code. Don’t have a relationship with Adrenaline? Get in touch to start the conversation.

Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. We create brands people love and engage audiences with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction of physical spaces that drive business advantage and make the brand experience real.

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