President & CEO of Adrenaline will join banking trailblazers at industry panel focused on M&A scaling and growth and company’s experts will be available on site for consultations
Thursday, December 18, 2025 – The most vital conference in the country on banking M&A returns February 1-3, 2026 to Phoenix, Arizona. Bank Director’s Acquire or Be Acquired (AOBA) brings together the industry’s senior banking executives for sessions on essential growth strategies and long-term value creation for their institutions. Long recognized for convening leading decision-makers shaping the future of banking, AOBA provides a platform for candid discussions about strategies to compete, differentiate, and scale in a rapidly evolving marketplace.
At this year’s conference, Gina Bleedorn, President & CEO of Adrenaline, will bring her experience to a panel of industry leaders for the FinXTech Session: Branch Transformation Strategies, Leveraging Your Brand. The discussion will examine how branch strategies have evolved over the past five years as financial institutions reassess the role of physical space in driving differentiation, creating growth, and operational efficiency. “New strategies focus on digital integration, personalized services, naming and branding relevance and community-centric, advisory layouts,” according to Bank Director.
In the session, panelists will share insights into how banks are integrating digital and in-branch experiences, addressing naming and branding risk, and redesigning branch environments to support advisory-led engagement and stronger community relevance. Attendees will hear how to align branch design, technology, and brand strategy to maximize return on investment. “Every branch decision communicates something about a bank’s brand, whether intentionally or not,” says Gina. “Financial institutions that actively manage brand, design, and experience are better positioned to differentiate, deepen relationships, and compete in crowded markets.”
To help bank leaders think strategically from the outset, Adrenaline’s experts are available at AOBA for in-person discussions. Come learn more fundamentals for M&A success – from the brand to the branch. The company’s specialists will be available in Booth 41 of the conference exhibitor area. Bank Director’s Acquire or Be Acquired is a 3-day gathering that provides programming on bank mergers and acquisitions. Over the course of the conference, bank officers and directors will develop a deeper understanding of the economy, identify opportunities to enhance shareholder value, and explore strategies for greater growth.
To attend the conference in Phoenix at a discounted rate, contact your Adrenaline account manager for an exclusive discount code. To learn more about how to turbocharge M&A growth with brand strategies and branch transformation, meet with Adrenaline’s experts on-site or contact us today.
Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. We create brands people love and engage audiences with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction of physical spaces that drive business advantage and make the brand experience real.
