Future Branches Boston Announces Lineup of Speakers and Sessions

Adrenaline’s CXO Gina Bleedorn to present “Retail Resurgence: Designing a Rightsized and Resilient Branch Network” and Adrenaline experts available for on-site consultations

Tuesday, May 16, 2023 – The banking industry’s most anticipated summer conference is set for Boston, MA, from June 27 – 28, 2023, and Future Branches has just announced its lineup of engaging speakers and sessions. With a program focused on helping financial institutions tackle their foremost challenges and make the most of their many opportunities, the conference shines a spotlight on successes from institutions of all types and connects attendees with the best minds in retail banking. The only industry event focused solely on the branch channel, Future Branches brings together bankers from across the country looking for innovative strategies that deliver a customer-centric experience at the branch. 

Invited as a returning speaker to Future Branches, Adrenaline’s Chief Experience Officer Gina Bleedorn is presenting “Retail Resurgence: Designing a Rightsized and Resilient Branch Network.” The keynote session explores the forces impacting branch banking, both today and tomorrow. “People may be surprised by this, but we’re actually in the midst of a branch renaissance right now,” says Gina Bleedorn. “But we’re finding the efficiency cuts that banks and credit unions made to their branch networks pre-COVID are coming at a cost today.” As financial institutions of all sizes continue to meet the demand for better banking experiences, many of their retail networks may not be prepared in this evolving environment. In fact, Insider Intelligence reports that 62% people are already planning their next branch visit.

In this session, Gina will explore a holistic branch strategy that delivers a network with the right scale and scope – to maintain market presence and facilitate future growth. Attendees will learn how to:

  • Plan for and build an efficient, thin network to meet the demands of the market
  • Develop plans that are informed by and infused with meaningful data analytics
  • Implement strategies for network longevity and branches ready to serve now
  • Build future retail delivery concepts into a smart implementation roadmap
  • Develop a strategic planning model to make the most of opportunities to save and grow

To complement Gina’s speaking session, Adrenaline will have brand-to-branch experts available for on-site consultations with conference attendees. To learn about customized approaches for your branch network, be sure to visit our retail and transformation specialists at the Adrenaline booth in the Innovation Hub.

Future Branches Boston is a two-day industry conference dedicated to exploring how financial institutions can make the most of their retail presence to meet the changing demands of banking consumers. To attend the conference in Boston at a 25% off reduced rate, contact your Adrenaline account manager for an exclusive discount code. Don’t have a relationship with Adrenaline? Get in touch to start the conversation.

To learn more about optimizing the branch channel for growth or to speak with one of Adrenaline’s brand experience experts, contact us at info@adrenalinex.com. Be sure to stay tuned in to Believe in Banking as it spotlights industry information and insights for banking leaders and Adrenaline’s Insights channel featuring bank and credit union strategies for success.

Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. We create brands people love and engage audiences with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction of physical spaces that drive business advantage and make the brand experience real.

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