Future Branches Spotlights Speakers and Subjects for Austin Conference

Adrenaline’s CXO Gina Bleedorn presents “Branch Forward: Future-Proofing the Branch Channel” and the company’s transformation specialists will be available to meet with conference attendees for on-site consultations

Monday, November 21, 2022 – Future Branches has announced its industry-leading lineup of speakers for the upcoming conference in Austin, Texas from December 6-8, 2022. Featuring three days of inspiration and activation by leaders across the financial services industry, the conference highlights successes from institutions of all sizes and offers conversations and connections with some of the best minds in retail banking. The only event focused exclusively on banking’s retail channel, Future Branches gathers together senior retail banking executives looking for the best tools, tactics and technologies to make the banking experience better for today and tomorrow.  

As one of Future Branches 2022’s session speakers, Adrenaline’s CXO Gina Bleedorn is presenting “Branch Forward: Future-Proofing the Branch Channel.” This session focuses on the branch as the place where banking’s most valuable relationships are seeded and take root. Even as new digital demands transform transactions, branch banking remains a critical channel for creating lifelong customers. “It may be surprising to many, but the branch had a bit of a renaissance during COVID,” says Gina Bleedorn. “Monthly visits increased eight percentage points and that level has held steady through to today. I believe that’s because people value consultation with experts.”

In this compelling session, Gina will explore how to create a flexible framework for branch transformation that can efficiently deliver meaningful experiences that can evolve to meet the demands of the future – whatever it may hold.  Attendees will learn how to:

  • Use the right data to inform where to save and where to grow
  • Create a strategy for expansion, balancing the current state with future growth
  • Recalibrate investment across the network to fund branch transformation
  • Extend newly designed experiences that scale from flagships to self-service options
  • Leverage the branch experience as a unique expression of your brand

Future Branches is a 3-day industry conference dedicated to exploring how financial institutions can make the most of their retail presence – by “revamping in-store technology, revitalizing front-line associates and reimagining branch processes” – to meet the ever-changing demands of banking consumers. To attend the conference in Austin, register today and use the promo code FBA22SPONSOR to get 25% off. Want to know more about customized approaches for your branch network? Be sure to visit with our branch transformation experts who will be on-site at the Adrenaline booth in the Innovation Hub.

To learn more about optimizing the branch channel for growth or to speak with one of Adrenaline’s brand strategy experts, contact us at info@adrenalinex.com. Be sure to stay tuned in to Believe in Banking as it spotlights industry information and insights for banking leaders and Adrenaline’s Insights channel featuring bank and credit union strategies for success.

Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. Our multi-disciplinary team works with leadership to advise on purpose, position, culture, and retail growth strategies. We create brands people love and engage audiences from employees to customers with story-led design and insights-driven marketing; and we design transformative brand experiences across branch networks, leading the construction and implementation of physical spaces that drive business advantage and make the brand experience real.

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