Adrenaline joins industry leaders attending conference and recognized as finalist with Valley Bank in Digital Signage Experience Awards
Thursday, December 14, 2023 – From December 2-5, the digital signage industry brought together the leading experts and manufacturers in the digital signage space at the Digital Signage Experience (DSE) conference, exploring “every aspect of digital and interactive display technology, from concept and design to content and analytics.” From “Unconventional Innovation in Immersive Environments” to “Bridging Physical, Digital, and Human Experiences” educational sessions spotlighted the essential role of content, along with innovative visuals.
Adrenaline’s digital signage leader Rick Barrick attended DSE and saw the latest tools and technologies that could be useful for future client applications. “I saw displays that are unique shapes and sizes, from thin poster-like signs to square applications that break out of the 16 by 9 aspect ratio” Rick says. “But the real innovation is how you use the technology, how you develop content that’s eye catching, how you strategically work the three minute dwell time, and how you make content that’s relevant for different audience segments.”
An example of just that kind of content is the Valley Bank large scale digital signage which was a finalist in the Digital Signage Experience awards competition. Partnering with Adrenaline’s digital signage experts to manage the installation, content creation and deployment of the stunning LED display, the signage is a cornerstone of the branch’s digital communication ecosystem. Activating the attract zone in an urban setting allows banks to create a mood, tell a story and start to draw people in to a branded experience, influencing prospects and establishing the brand.