CIO Review Highlights Rick Barrick’s Insights on Digital Signage

Wednesday, February 19, 2020 – In “Fundamentals for Creating Engaging Experiences with Digital Signage” in this week’s edition of CIO Review, Adrenaline’s own Rick Barrick shares his expertise on how to effectively develop and deploy digital signage, so it can become a “powerhouse of programming that energizes an environment.” With his five critical considerations for digital signage within a retail environment, Rick lays out strategies that move well beyond coverage of the latest bells and whistles so frequently cited about the medium. 

Sharing his expertise on strategy development prior to implementation, Rick says, “Before deploying digital signage in your retail environment, it’s critical to know how your customers are moving throughout the space. In experience design, we call this journey mapping, and these core components inform everything we do in crafting holistic experiences in a retail space.” He says thoughtful planning, intentional implementation and ongoing monitoring and maintenance are essential elements for  creating better brand experiences. 

At its best, digital signage helps brands elevate and enhance key zones within a space and create consumer connections by serving up curated information about products and services, along with visual imagery that reaffirms a brand’s values.”
– Rick Barrick, Senior Director of Client Engagement

Having created signage solutions for industry leaders in banking, retail and beyond, Rick believes in the transformative power of this medium. Focused on ways to connect by understanding how consumers are moving through the retail space and what they will respond to, digital signage has the power to serve up meaningful content. He says, “A core channel for communicating brand values in the physical environment, digital signage helps to create immersive and engaging brand experiences, transforming a retail store into a place where brand comes to life.”

See the CIO Review article for all five of Rick’s digital signage fundamentals. CIO Review is technology magazine that helps provide information to guide enterprises through an ever-evolving business environment. A resource for the information technology professional, the magazine provides insights from a wide-ranging series of executives across key industry verticals. To learn more about designing and deploying digital signage as part of a holistic brand experience, contact our experts at

Adrenaline is an experience design agency that creates and implements end-to-end branded experiences through creative and environmental design. We enhance our clients’ customer experiences across digital and physical channels, from their branding and advertising to design and technology in their spaces. After transforming an organization’s brand, Adrenaline extends it across all touchpoints — from employees to the market to in-store environments. And, we focus on serving industries that sell human experiences including financial, healthcare, sports and entertainment.

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