Adrenaline’s President Presenting Keynote Session at Future Branches Austin Conference

Gina Bleedorn is a spotlighted speaker at the leading summit on the future of retail banking and company’s branch experts available for on-site consultations with conference attendees 

Tuesday, October 24, 2023 – The only conference dedicated exclusively to the branch banking channel has announced its fall lineup of dynamic speakers and sessions. From November 28-30, 2023, Future Branches Austin will feature the banking industry’s most inspirational and innovative leaders who will share their insights on what makes branch banking meaningful in today’s evolving environment. The conference brings together representatives from financial institutions of all sizes to exchange ideas, offer fresh thinking and share their successes. 

A Future Branches veteran, Adrenaline’s president Gina Bleedorn has been invited back to the Austin conference to present her keynote, “Retail Resurgence: Building Rightsized and Resilient Branch Network.” The session explores the rising relevance of the branch – especially among core younger demographics – and how to create a shared vision for the branch, along with a roadmap to guide the way. Gina says, “All banks are somewhere on their journey, trying to move from the old purpose of what banking once was to the new purpose of what it needs to be today.”  

In this vital session, attendees will learn how to:  

  • Plan for and build an efficient, thin network that meets market demands 
  • Leverage the retail banking network to deliver multiple lines of business  
  • Develop experience design strategies that are informed by meaningful data analytics 
  • Deploy a branch program with network longevity and branches ready to serve now 
  • Build future retail delivery formats through a smart implementation roadmap 
  • Make the most of opportunities to simultaneously save and grow 

Future Branches Austin is a 3-day immersive industry conference dedicated to illuminating how financial institutions can make the most of their retail branch banking presence to meet the changing demands of today’s banking consumers. To attend the conference in Austin at a 25% off reduced rate, contact your Adrenaline account manager for an exclusive discount code. Don’t have a relationship with Adrenaline?  Get in touch to start the conversation.  

Want to learn about customized approaches for your branch network? Don’t miss an opportunity to meet one-on-one with our retail and network transformation specialists who will be on site at the Adrenaline booth #212 in the Innovation Hub. 


Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. We create brands people love and engage audiences with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction of physical spaces that drive business advantage and make the brand experience real. 

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