Adrenaline’s Mobile Branch Design for Comerica Featured in the Financial Brand

In “14 Eye-Catching Mobile Bank Branches,” the banking publication highlights modern ways financial institutions meet customers on the move

Tuesday, November 1, 2022 – With banks reimagining their branch footprints post-COVID, FIs are implementing innovative and efficient formats – like mobile branches – to meet customers where they are. Now, a new article from the Financial Brand highlights how mobile branches serve as a practical (and beautiful) solution to key branch network challenges, including rising customer mobility and reaching the underbanked. “These mini branches on wheels offer some worthwhile benefits, and they can be stunning rolling billboards,” finds the banking publication.

Spotlighting Comerica Bank’s mobile branch, the Financial Brand calls goMERICA “clean, crisp and gorgeous” as a brand beacon moving into markets. This branch on wheels is the next generation retail experience for Comerica and rolls up two capabilities – Branch On Location and Brand On Tour – into one mobile experience. As outlined in Adrenaline’s case study, the mobile branch provides a “customized, turnkey and flexible solution” for Comerica and a platform for creating new customer and community connections.

With a mobile branch at the ready, Comerica can provide banking services in communities that need them, whether standing in for temporary location closures or as an entrance into a new market. “The launch of goMERICA will be a true change agent for our bank,” said Irvin Ashford Jr., Comerica’s chief community officer, when the mobile branch was unveiled. “Making financial tools and resources more readily accessible and convenient to a larger demographic – the fully banked, underbanked and unbanked.”

To see all of the mobile branches, read the Financial Brand’s “14 Eye-Catching Mobile Bank Branches.” The Financial Brand is a digital publication focused on brand, marketing and strategy in financial services. Serving senior-level banking leaders, the trade features ideas, insights and information for banks and credit unions building their brands and covers a range of issues facing financial institutions today, including technology, customer service and branch transformation.

For more information on mobile branch design and deployment or to speak with one of our banking experts, contact us at Be sure to also stay tuned in to Believe in Banking as it highlights industry information and insights for banking leaders and Adrenaline’s Insights channel featuring banking and credit union strategies for success.

Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. We create brands people love and engage audiences with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction of physical spaces that drive business advantage and make the brand experience real.

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