Adrenaline’s Gina Bleedorn’s Spotlight on Branch Banking Amid a Pandemic

Company’s Chief Experience Officer and Believe in Banking’s Editor-in-Chief shares her insights and intelligence on the branch in Banking Business News Network publications

Wednesday, January 6, 2021 – Especially as spiking levels of COVID challenge many brands in the service sector, bank and credit union branches remain open for business. In a series of articles just published in Bank Business News, Credit Union Business News, and Branch Business News, Adrenaline’s Gina Bleedorn, takes on how banks and credit unions are remaining operational during tough times (like these), exceeding consumer expectations and living up to the label of “essential” service providers.

Gina finds that the financial services sector has exhibited real resilience through the pandemic, and nowhere is that more evident than in branch banking. She says, “[B]anking has successfully pivoted to our current COVID normal – augmenting digital and mobile platforms, implementing appointment-banking and repurposing channels like drive-up windows – all to meet considerable consumer demand in these unprecedented times.” While many predicted branch banking’s demise, this physical channel has found a new relevance now.

With a grounding in powerful data and actionable insights from the Believe in Banking publishing platform, Gina rounds up all the best practices for banks and credit unions, including the power of purpose as lived out in the branch. She says, “Smart banks know that the local branch is where their purpose comes to life… What consumers are looking for is a purpose-driven organization that’s on a mission to be responsive to their personal needs and financial goals, and they want that right around the corner.”

Discover more of Gina’s insights in her bylined article Branch Banking Amid a Pandemic on the Banking Business News Network (BBNN). An all-digital resource for community bankers and credit union leaders, BBNN publications serve the retail banking and credit union sectors. An independent publisher reaching more than 80,000+ leaders, Banking Business News Network distributes custom content from industry thought leaders on Bank Business News, Credit Union Business News, and Branch Business News.

Be sure to stay tuned to Believe in Banking for the latest data and best practices in branch banking and to Adrenaline’s Insights for powerful brand and branch solutions for banks and credit unions. To speak with one of Believe in Banking’s thought leaders or Adrenaline’s industry experts, contact us at

Adrenaline is an experience design agency that creates and implements end-to-end branded experiences through creative and environmental design. We enhance our clients’ customer experiences across digital and physical channels, from their branding and advertising to design and technology in their spaces. After transforming an organization’s brand, Adrenaline extends it across all touchpoints — from employees to the market to in-store environments. And, we focus on serving industries that sell human experiences including financial, healthcare, sports and entertainment.

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