Adrenaline’s Gina Bleedorn to Deliver Keynote at Future Branches Boston

Adrenaline’s CXO delivers on her branching proficiency in the keynote “Smarter Branching: How to Maximize the Branch Channel for Growth” and availability for conference attendees to meet with transformation specialists for on-site consultations

Thursday, June 9, 2022 – At the upcoming conference in Boston on July 12-13, 2022, Future Branches is bringing together the financial services industry’s top minds in retail banking for two days of action-packed sessions to arm banking leaders with the latest information and insights to make the best decisions for their branch networks. The conference will explore how forward-thinking financial institutions are implementing retail banking technology, shifting staffing strategies and reimagining the retail banking experience.

In her keynote, Smarter Branching: How to Maximize the Branch Channel for Growth, Adrenaline’s Chief Experience Officer Gina Bleedorn addresses how the branch channel persists as the place where the most durable relationships are forged. She says, “Yes, digital adoption has changed the consumer banking experience, but branches really pack a punch.” In fact, accounts opened at the branch have 50% lower attrition and 7-10% higher balances. That’s why 97% of financial institutions plan to redesign their branches in the next two years. 

Gina Bleedorn Future Branches discount photo

But how do you make the best decisions about where to go and what to deploy – especially with self-service options like ITMs impacting your branch strategy? This session will help decision-makers understand how to take the right data and turn it into the smartest actions to uncover the greatest potential in the branch network. The keynote will address: expanding into opportunity markets and optimizing existing footprint; leveraging mobility data on branch visitation trends, demographics, and dwell time for acquisition and cross-sell; and creating a data-based, multi-year network branching plan focused on future growth. 

To learn more about maximizing the branch channel for growth, register today and use FB22AASPONSOR to get 25% off. Want to learn more about your network options? Our branch transformation experts will be on-site at Future Branches, so be sure to stop by the Adrenaline booth in the Innovation Hub.

For information and insights on decision-making from the brand to the branch, visit Adrenaline’s Insights channel and Believe in Banking for the latest data on branch banking. To speak with one of Adrenaline’s branch experts about developing a customized optimization plan for your network, contact us at

Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. Our multi-disciplinary team works with leadership to advise on purpose, position, culture, and retail growth strategies. We create brands people love and engage audiences from employees to customers with story-led design and insights-driven marketing; and we design transformative brand experiences across branch networks, leading the construction and implementation of physical spaces that drive business advantage and make the brand experience real.

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