Adrenaline’s CXO Discusses the Vital Role of Experience Design


In a feature in diginomica, Gina Bleedorn discusses the challenges of an omnichannel world and how focusing on customer experience is the path forward.

Atlanta, GA – Monday, June 5, 2017 – In May, Adrenaline’s Chief Experience Officer, Gina Bleedorn, was interviewed by Barb Mosher Zinck for diginomica, a media outlet for enterprise leaders in the digital era. In Why Chief Experience Officers matter to design firms – a chat with Adrenaline’s Gina Bleedorn, Gina and Barb discussed the role of customer and client experience in the era of disruption. In the interview, “Bleedorn talked about her role in driving the experience her company has with their clients, including things such as how they go to market, the shape and delivery of the services they sell, their strategy and their reputation with clients.”

As we discussed in Future Proofing Your Business with CXO, responding to disruption is at the heart of many business challenges in this new omnichannel world. For Adrenaline and other pioneering companies, the CXO role incorporates elevated concepts of brand experience – how people experience your brand in countless ways across multiple channels. It’s a holistic approach that can help organizations create a culture of resilience when inventible disruption occurs. Focusing on the customer experience allows brands to develop an ecosystem that orchestrates every touchpoint that people experience with them.

But as Barb notes, that focus on experience is not just for clients of the agency. While Gina was developing high-level strategies for brand experiences as Executive Director, elevating the CXO role within the company demonstrated that Adrenaline was truly walking-the-walk, using the strategic approach it was advocating with its clients. “In addition to her responsibilities looking outward, Bleedorn also talks about the employee experience, including things like onboarding and culture. She said it was important for the agency to live and breathe the advice they gave their customers.”

In her take, Barb Mosher Zinck says, “Adrenaline doesn’t sound like your typical digital agency, and they aren’t. Bleedorn said that the traditional advertising/design agency model has blown up. There are too many touch points from social to physical and everything in between. Her agency’s goal is to connect all those channels, including the physical ones and you don’t see many agencies connecting all those dot end-to-end.”

To learn more about how to connect those dots through experience design, contact Adrenaline at

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