Adrenaline’s Bethany Lewis Leading Session at Bank Director’s Acquire or Be Acquired Conference

Senior Director of Sales Strategy & Operations speaking on brand due diligence at banking industry’s leading M&A conference and company’s experts available for on-site consultations

Wednesday, December 6, 2023 – From January 28-30, 2024, the country’s top banking leaders and industry decision makers will convene in Phoenix for Bank Director’s highly anticipated Acquire or Be Acquired (AOBA) conference – the only industry gathering solely focused on banking mergers and acquisitions. Featuring national experts on smart, strategic growth, AOBA arms attendees with fresh insights and valuable information about scaling their organizations and delivering even more value in today’s competitive economic environment.

As the U.S. industry leader in brand and branch transformation, Adrenaline will present a breakout session and provide on-site M&A experts to discuss fundamentals for driving merger and acquisition success before, during and after inking the deal. In “The Due Diligence You’re NOT Doing: The Role of Branding in Ensuring M&A Success,” Bethany Lewis will discuss how branding represents a liability or an asset for legacy banks, positions the new organizations for growth, and requires due diligence to avoid reputational, legal, or operational risk.

Acquire or Be Acquired is a 3-day industry conference that provides networking opportunities for senior banking leaders to connect about growth prospects, strategic initiatives and business partnership. Since 1995, the conference has been widely regarded as the financial industry’s premier bank M&A growth event. AOBA participants can meet on site with Adrenaline’s experts and learn how our experience in rebranding over 50 institutions and converting over 30,000 branches provides unique qualifications in banking M&A.

To attend the conference in Phoenix at a 25% off reduced rate, contact your Adrenaline account manager for an exclusive discount code. Don’t have a relationship with Adrenaline? Get in touch to start the conversation.

Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. We create brands people love and engage audiences with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction of physical spaces that drive business advantage and make the brand experience real.

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