Brand experiences company takes home top honors for plastics design, highlighting the credit union’s updated brand and their higher values found across their member-facing assets.
Tuesday, March 15, 2022 – At a highly-anticipated ceremony on Friday, March 11, 2022 during the Marketing & Business Development Council Conference in Los Angeles, the Credit Union National Association (CUNA) announced the winners of the acclaimed CUNA Diamond Awards. The most prestigious annual credit union marketing competition, the Diamond Awards recognize and reward creative excellence and outstanding results. Regularly receiving more than 1,000 entries, the competition consists of 36 award categories, including direct mail, digital marketing, branding, membership assets, and more.
Adrenaline and our credit union partner UniWyo were honored in the Plastic Access Card Design category as part of their credit union rebrand. Strong design principles knitted into the brand drove the visual expression, including the brand’s signature logo, found across their organization. With a classic, real and bold approach, the logo and the visual story system communicated brand values in a down-to-earth, warm style. Maintaining the equity they already built, the refreshed UniWyo brand puts purpose squarely at the center of the credit union.
With a manifest demonstration of western authenticity and a people-first focus, the brand invites new members in with banking solutions to meet them where they are, no matter their life stage. A promise centering member values, UniWyo is the primary financial institution of choice among competing financial institutions. The logo represents the pinnacle of this brand as a recognizable and distinguishing mark embraced by members and community alike, with a system for expressing their higher values across collateral material and member-facing assets, like plastics.
Built on deep relationships, honesty and shared values, the credit union serves their members’ needs with a range of competitive products, deep financial expertise and genuine Western warmth. Having just launched, the outcomes from the newly refreshed brand are still building, but so far, the feedback has been resoundingly positive. “The results have been phenomenal,” says Mindy Uitterdyk, Vice President of Marketing for UniWyo. “It’s the fresh new look and feel we needed to propel us forward. People LOVE it. We’re excited to see how the brand helps us grow into 2022.”
The CUNA Diamond Awards recognizes exceptional efforts in credit union marketing and business development. With more than a thousand entries submitted, competition is stiff in this annual credit union competition.
For more information about creating award-winning brands, marketing and advertising and campaigns for credit unions, contact us at info@adrenalinex.com.
Adrenaline is brand experience company that creates and implements end-to-end branded experiences through creative and environmental design. We enhance our clients’ customer experiences across digital and physical channels, from their branding and advertising to design and technology in their spaces. After transforming an organization’s brand, Adrenaline extends it across all touchpoints — from employees to the market to in-store environments. And, we focus on serving industries that sell human experiences including financial, healthcare, sports and entertainment.
