Honors recognize distinction in business communication to attract, acquire, and engage financial services leaders
Monday, December 8, 2025 – Recognizing best-in-class communications work, Adrenaline’s thought leadership report, The ROI of Rebranding, has earned two PRSA Georgia Phoenix Awards. Designed to help financial institutions maximize the business value of rebranding, the widely-referenced industry report earned honors in two categories. In Content Marketing, the report was recognized for effectiveness in creating a compelling narrative to attract, engage, and educate key audiences. In Digital Publications, the report was honored as a comprehensive standalone publication guiding decision-makers through complex brand considerations.
Together, these awards highlight a publication that delivers excellence in both visual craft and strategic impact. Reflecting the dedication to the industry, the report’s insights empower bank and credit union leaders in making mission-critical brand decisions. Drawing on quantitative analysis, executive interviews, client surveys, industry research, and real-world case studies, the ROI of Rebranding is a robust guide for evaluating brand relevance and differentiation, and creating long-term business value for financial institutions.
Developed as a comprehensive resource, The ROI of Rebranding offers financial leaders an in-depth framework for understanding how brand change influences growth, customer and member engagement, and organizational culture. It examines best practices for benchmarking, consensus-building, decision-making, and post-launch measurement, supported by multi-year performance trends and firsthand success stories from banks and credit unions across the country. With insights into how rebranded institutions outperform industry averages, the report has become an essential guide for leaders navigating a crowded and rapidly evolving landscape.
Earning Phoenix Awards for both content marketing and digital publication reflects Adrenaline’s ongoing commitment to elevating industry conversations. Hosted annually by PRSA Georgia, the Phoenix Awards showcase outstanding communications work from the past year. Winners demonstrate creativity, strategic excellence, measurable results, and meaningful value to clients and organizations. With more than 50 Program and Project categories, the awards represent one of the profession’s highest standards of achievement.
