Gen Z and the Future of Finance

A Generational Guide for Banking Leaders

At least four million members of Gen Z will open bank accounts each year between now and 2026.

That’s more than 12 million new customers in just the next three years. Gen Z’s demand for banking experiences that are both high-tech and high-touch, paired with their cultural influence, will transform financial services.

But is your financial institution ready for them?

Download the Gen Z Banking Report

Making up about 20% of the U.S. population – and nearly 30% of the workforce – Gen Z is already showing an outsize influence on the banking sector.

While Millennials and Boomers each make up a larger proportion of the population, Gen Z’s challenge of the status quo is driving change across all consumer segments.

Download the report to learn about:

  • Generational Influence: What matters most to Gen Z and how do they handle their money?
  • Banking by Generation: In-Branch and Digital: Do digital channels compete with or complement in-branch banking?
  • Retail Banking Expectations: Close-by, Convenient & Consultative: How do cohorts choose a primary bank and what experiences must banks deliver?
  • Gen Z Banking Priorities: How can banks deliver on financial promises to help Gen Z achieve their goals?
  • Gen Z Brand Preferences: What do Gen Z want from brands and how does your brand stay connected and relevant?
  • The Takeaways: How can you act on insights in this report to make your bank better?

Download the full Gen Z banking report for valuable insights about how Gen Z is shaping the future of the financial services industry.

Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. Our multi-disciplinary team works with leadership to advise on purpose, position, culture, and retail growth strategies. We create brands people love and engage audiences from employees to customers with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction and implementation of physical spaces that drive business advantage and make the brand experience real. Get in touch today.

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