Telling the Credit Union Story with Tansley Stearns of Backbone Coalition & orsa credit union

In this episode of the Believe in Banking podcast, Gina Bleedorn and Juliet D’Ambrosio welcome Tansley Stearns, President and CEO of orsa credit union and leader of the Backbone Coalition, for a compelling conversation on the power of storytelling to elevate awareness and expand impact across the credit union movement. Tansley shares how a collaborative, purpose-driven approach is helping credit unions move beyond being the “best kept secret” and into a more visible, vital role in Americans’ financial lives. From building a national coalition to leading a bold rebrand, she offers a candid look at how storytelling – when treated as a true business driver – can amplify reach, reshape perception, and ultimately help more people access the financial support they need in times of challenge and change.