Gina Bleedorn from Adrenaline, and Chris Killian at BankSpaces, discuss turning branch experience into measurable ROI
Tuesday, January 13, 2026 – As banks and credit unions continue to evaluate performance and evolve their branch networks, data increasingly shows that transactions alone are no longer an effective measure of value. Polling by Adrenaline finds that 72% of banking leaders would still invest in branches even if transaction volume dropped to zero, with 37% citing “making life moments possible” as the primary reason the branch matters. These themes will be explored in Turning Visual Experience at the Branch Into Real ROI, an upcoming fireside chat co-hosted by Adrenaline and BankSpaces on Tuesday, January 27, 2026.
While routine banking activity shifts to digital channels, the branch remains essential. In the webinar, Gina Bleedorn, President & CEO of Adrenaline, and Chris Killian, Content and Conference Producer at BankSpaces, will engage in a data-driven conversation examining the “branch paradox,” where banking locations remain essential to growth even as transactions migrate to digitally. Together, they will discuss how humanized design, engaging signage, and zonal strategy influence customer behavior. Attendees will walk away with actionable insights on visual branding for community connection and effective layouts for modern consultation.
“Branches are no longer measured by transaction volume,” says Gina Bleedorn, President and CEO of Adrenaline. “What customers experience in the first moments of entering a branch plays a defining role in the customer journey, affecting not only engagement but long-term growth for the institution.” Visual branding, environmental cues, and human interaction increasingly shape how customers perceive their bank’s value, particularly with complex, high-stakes financial decisions that still begin in person. That shift raises important questions about how branch strategy and design connect banking experience to institutional performance.
“In many ways, the branch is the face of a bank,” says Chris Killian, Producer of BankSpaces. “A big question I hear retail banking leaders ask is how they can best reimagine their physical spaces to accentuate customer experience and keep people loyal to their bank.” The webinar will spotlight how to transform the branch into a powerful engine for resilient relationships and address how visual brand experience and human engagement become the primary drivers of ROI. “I know this fireside chat will provide participants with the knowledge necessary to ensure their physical spaces are designed and operated in a way that ensures success.”
Space is limited, so register for the webinar today by visiting Turning Visual Experience at the Branch Into Real ROI. To learn more about successful strategies for branch transformation, or to speak with one of Adrenaline’s brand experience experts, contact us today.
