Case Studies

Serving customers with a signature style and “East Texas roots,” VeraBank doubles down in its home market and proudly enters a new one with a soaring, standout design

Growth-oriented Park National Bank restructures their brand architecture and unifies their brand through a holistic strategy that touches all parts of the organization

Deeply rooted in the Central Valley of California, Valley Strong Credit Union spearheaded a rebrand to reflect their rich relationships with a modern blend of members and reaffirm their connections to community

Passionate about growth potential in Washington, DC, a property opportunity in Georgetown provided the perfect place for United Bank to put down additional roots

A best practices case study highlighting a branch expansion right in the heart of the dynamic entertainment capital of East Texas

How a new mobile branch for Comerica Bank evolves a next generation retail experience and serves as a brand billboard for opportunity-rich markets

Tower Federal Credit Union reinvigorated a 70-year-old brand name with a new story and experience, connecting core members with the community to spur growth

When one Northern Plains financial services leader was expanding their reach, they recognized the need for a more ownable name and refreshed brand identity to spotlight their continued investment in the region’s strong future

Wauchula State Bank’s Lakeland branch design needed to incorporate historical characteristics of the building while addressing the functional requirements of the branch

A new branch prototype location in the heart of Miami’s business district would help redefine how First Horizon Bank delivers their business in Miami

A best practices case study showcasing how PlainsCapital Bank built an ownable and distinctive prototype branch

Following a successful merger, Truist needed to take the next substantial step to unify their brand – a massive transformation of more than 2,500 retail branch locations to reflect a cohesive and consistent look and feel

AMOCO Federal Credit Union wanted to usher in change with a new prototype branch in Clear Lake, TX that would serve as a platform for future growth

UW Credit Union shows that investing in influential community branch locations can serve as a launchpad for a contemporary customer experience across your financial services network

Local banking hero Bank of Colorado hits a home run with a new flagship prototype branch at McGregor Square in the heart of historic Denver

A new best-in-class design-build project embodies the evolution of experience at a mission-critical Comerica Bank branch in Detroit, Michigan

Seeking an updated brand identity that remained true to their Western roots, UniWyo Credit Union centered their brand strategy around a bigger, bolder promise

FNBC Community Bank’s Jonesboro branch demonstrates the vision for just how banking in Arkansas is “Better Together”

A custodian of community trust for more than 80 years, Greater Philadelphia’s Citadel Credit Union strengthened and refreshed its brand to meet the moment

How homegrown Arkansas financial brand Centennial Bank communicates their community roots through a downtown flagship branch

A local bank with roots in the deep South, Mississippi-based Guaranty Bank needed to preserve its local flavor as it embraced a new vision of growth

A best practices credit union rebrand case study showing how Montana Credit Union leveraged their influence and identity to appeal to a new generation of members

Eastern Bank needed to rethink the footprint of its branches to meet the changing needs of its market and reduce branch size without sacrificing customer experience or operating efficiency