Morgan Sonnier

Morgan Sonnier

Morgan draws on more than a decade of experience in account leadership, brand strategy, and integrated marketing to successfully connect business strategy with customer experience

Leading brand accounts at Adrenaline, Morgan oversees strategic client relationships and brand and marketing initiatives, including planning and positioning, launch programs, employee engagement, and integrated marketing campaigns. Her work has helped financial institutions turn business objectives into meaningful brand experiences that drive growth. Since joining Adrenaline in 2019, she has led high-profile rebrands for financial institutions such as Vallant Bank, Tower Federal Credit Union, and Bravera Bank. Her earlier roles in experiential marketing for nationally recognized consumer brands give her a deep understanding of customer behavior and how brands influence decisions at critical moments. Today, she brings those powerful perspectives together to help banks and credit unions navigate institutional growth, organizational transformation, and brand evolution. Outside of work, Morgan enjoys reading, writing, Pilates, and spending time with her husband and children. She is also the author of Marketing in the Margins, a LinkedIn newsletter exploring marketing, consumer behavior, and culture.

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