New immersive center brings together digital signage showroom and network operations center
Tuesday, August 4, 2026 – Adrenaline, a brand experience company, is announcing the opening of its new Digital Hub, a purpose-built digital signage showroom and network operations center (NOC) that gives banks and credit unions a hands-on environment to explore, evaluate, and optimize their physical networks.
Located just outside of St. Louis in Chesterfield, MO, the Digital Hub reflects Adrenaline’s ongoing investment in technology and innovation that helps financial institutions better understand, activate, and manage their branch networks — creating a physical environment where clients can experience those capabilities firsthand and collaborate with Adrenaline experts in real time.
Digital signage, smart content, and Adrenaline’s in-house NOC serve as the initial centerpiece of the hub. The digital signage showroom delivers an immersive experience where financial institutions can see emerging technologies, experience live demonstrations, and explore smart playlisting capabilities and industry-leading approaches to branch asset management.
“Financial institutions are being asked to make increasingly complex decisions about where and how to invest across their branch networks. That requires both digitizing their physical assets to create better visibility and intelligence, and thoughtfully integrating digital technology into the physical environment to create more relevant, engaging experiences,” says Gina Bleedorn, President & CEO of Adrenaline. “Our new Digital Hub gives clients a tangible way to explore how purpose-fit technologies, smart content, and network intelligence work together — while connecting directly with the experts responsible for delivering and supporting those solutions.”
The opening follows Adrenaline’s transition to an in-house network operations center, giving the company complete ownership of its managed digital signage services while strengthening client support. Housing the network operations center alongside the showroom means clients can experience the technology and meet the specialists behind it.
“Every organization has different goals, budgets, and environments,” says Dominic DiMercurio, Director of Environmental Digital Technology at Adrenaline. “Clients deserve the opportunity to evaluate the technology before deploying it across their network. The showroom gives us the opportunity to help them choose the solutions that are right for their business.”
Inside the Digital Hub, visitors can:
Experience live demonstrations showing how content updates move instantly from the content management system to digital displays
Evaluate and compare emerging hardware, like transparent LED screens vs. standard displays, in a real-world environment
Understand content lifecycle by exploring creative capabilities, operational workflows, and managed services through a fully integrated experience
See custom, live demos of Adrenaline’s AI-enabled Branch Network Intelligence Platform, which transforms branch data into continuous asset management and smarter decision making
Explore branches remotely through AMP, navigating Matterport models, floor plans, photography, asset information, and physical-condition data across their portfolios
Meet directly with Adrenaline’s specialists for strategy sessions, planning discussions, and quarterly business reviews
See the Latest in Digital Signage Technology
Visit our Digital Hub to explore digital signage solutions, evaluate new technology, and optimize your financial institution’s retail network.
Beyond the showroom, the environment showcases the emerging integration of physical, performance and experience intelligence. Through Branch Network Intelligence, Adrenaline combines physical conditions with market potential to help clients develop tiered investment strategies, refresh plans, budgets, and implementation roadmaps. “Branch Network Intelligence digitizes the physical realities of the branch and connects them with performance and market opportunity — giving financial institutions a new kind of intelligence to make smarter, more defensible capital investment decisions,” Bleedorn says.
The facility also creates a centralized destination for client collaboration. Clients can see what’s streaming on their screens in real time, bring cross-functional stakeholders together around a shared view of the network, and make decisions about technology, design, and investment with greater context and alignment — all while reducing the cost and demands of travel to multiple branch locations.
“The real value is being able to bring the branch network into one room,” says Frank Beardsworth, Chief Delivery Officer at Adrenaline. “Clients can see a digitized view of their entire network, watch content changes happen instantly, compare technologies side-by-side, and work directly with the team that supports their environments. This creates a more collaborative experience while making it easier for clients to evaluate new capabilities and plan for future growth.”
Adrenaline is an end-to-end brand experience company serving the financial industry. We move brands and businesses ahead by delivering on every aspect of their experience across digital and physical channels, from strategy through implementation. Our multi-disciplinary team works with leadership to advise on purpose, position, culture, and retail growth strategies. We create brands people love and engage audiences from employees to customers with story-led design and insights-driven marketing; and we design and build transformative brand experiences across branch networks, leading the construction and implementation of physical spaces that drive business advantage and make the brand experience real.
